Ka'Chava
Facebook · Instagram · Messenger · Video
The ad
@blendedpeanut 's Chocolate Mint Crunch Bars!! 🍫💚 High in protein, loaded with vitamins + minerals, and tastes like dessert, what more could you ask for?? Use code BROOKEWILLMAN to save!
Use code BROOKEWILLMAN to save!
Shop nowThe funnel behind it
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
What this funnel does right. Steal these.
- Social proof9/10
- Trust signals8/10
- Offer clarity8/10
- Call to action7/10
- Mobile experience7/10
Where it's weak
- Page speed3/10
- Message match5/10
Full breakdown
Call to action
7/10Primary CTA 'Add to Cart' is visible and functional, but there's a secondary 'Start Shopping' CTA in the discount modal that may create confusion.
- 'Add to Cart' button is prominent and clearly visible in the pricing section
- Secondary 'Start Shopping' CTA in the 15% discount modal provides an alternative entry point
- Multiple trust badges (Love-It Guarantee, Secure Checkout, Fast Shipping) appear near the CTA
- The modal overlay with 'Start Shopping' CTA may distract from the primary 'Add to Cart' button
- CTA button color (gray) is not particularly high-contrast or attention-grabbing
Page speed
3/10PAGESPEED_SCORE of 30 converts to approximately 3/10 on the 0-10 scale, indicating severe performance issues.
- Pagespeed score of 30 indicates very slow loading performance
- Large image carousel and video grid likely contribute to slow load times
- Multiple heavy elements (testimonial videos, product images) may not be optimized
Trust signals
8/10Strong trust signals throughout: Love-It Guarantee, Secure Checkout, Fast Shipping, HSA/FSA eligibility, 1% donation to nonprofits, and extensive customer testimonials.
- Love-It Guarantee prominently displayed ('Try any flavor of Ka'Chava for 30 days. If you don't love it, we'll give you store credit')
- Trust badges visible: Love-It Guarantee, Secure Checkout, Fast Shipping, Ka'Chava Rewards
- Transparency about ingredients: 85+ superfoods listed with 'Nothing Unnecessary Added' section showing vegan, no dairy, no gluten, no soy, no preservatives, no artificial
- No visible security certifications or third-party trust seals (SSL badge, etc.) in the visible sections
Mobile experience
7/10Mobile layout is functional with stacked elements, readable text, and accessible buttons, though some spacing could be optimized.
- Flavor selector dropdowns are touch-friendly with adequate spacing
- Product image carousel is visible and navigable on mobile
- Pricing and subscription options are clearly laid out vertically
- Modal overlay with discount message may be difficult to close on small screens (X button is small)
- Large grid of video testimonials may require excessive scrolling on mobile
Headline
6/10The main headline 'Superblend Shake' is generic and doesn't communicate the unique value or the influencer partnership.
- Subheading 'Beyond Protein. Beyond Supplements. Whole Body Nutrition' clearly articulates the product positioning
- 67k+ five-star reviews immediately visible below headline builds credibility
- 'Superblend Shake' is a generic product name that doesn't differentiate or sell the benefit
- No mention of the influencer partnership (BrookeWillman) in the headline despite it being the ad hook
- Doesn't communicate the specific flavor being promoted (Chocolate Mint) in the main headline
Social proof
9/10Extensive social proof throughout: 67k+ five-star reviews, 92k+ reviews with 4.5 stars, and a full grid of customer video testimonials.
- 67k+ five-star reviews displayed prominently under product name
- 4.5-star rating with 92k+ reviews shown in dedicated section with video/written review tabs
- Large grid of 15+ customer video testimonials with faces visible, showing real people endorsing the product
Message match
5/10Significant mismatch between ad focus (Chocolate Mint Crunch Bars, influencer partnership) and landing page (generic Superblend Shake product page with no specific flavor emphasis or influencer branding).
- Chocolate Mint flavor is available in the flavor selector dropdown
- Discount code BROOKEWILLMAN is applied and visible
- Product is high-protein and nutrient-dense as advertised
- Ad emphasizes 'Chocolate Mint Crunch Bars' but landing page shows generic 'Superblend Shake' with no crunch bar positioning
- No mention of @blendedpeanut or BrookeWillman influencer partnership anywhere on the page
- Ad focuses on dessert-like taste appeal, but page emphasizes clinical nutrition benefits rather than taste/indulgence
Offer clarity
8/10The offer is clearly stated: 15% discount via code BROOKEWILLMAN, with subscription option saving an additional 15% (total 30% possible).
- Discount code BROOKEWILLMAN prominently displayed with -15% shown next to it
- Subscribe & Save option clearly highlighted with 15% additional savings
- Limited-time free gift offer (5 Flavor Variety Pack) explicitly stated with conditions
- The 15% discount appears to be automatically applied (modal says 'Discount automatically applied at checkout') rather than requiring code entry, creating confusion about whether the code is needed
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