Kosas landing page teardown
The page at sephora.com has been the destination of a Kosas Facebook ad for 51 days. We captured it and scored it 29/100 on the 8-point CRO checklist below.
Offer on the page: Sign in or create an account to enjoy FREE standard shipping on all orders.
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page is a sign-in/account creation screen that does not match the ad's intent to shop for a specific Kosas Lip Pulse product. The ad promises a direct path to shop a new lip plumper, but instead lands on a generic authentication page with no product visibility, no social proof, and no offer clarity about the advertised item. The page does have clear CTAs and mobile-friendly form fields, but the fundamental disconnect between ad promise and landing page experience severely undermines conversion potential.
What this page does right. Steal these.
- Mobile experience8/10
- Call to action7/10
Where it leaks conversions
- Social proof0/10
- Message match0/10
- Headline1/10
- Offer clarity2/10
- Page speed4/10
- Trust signals5/10
Full breakdown
Call to action
7/10The 'Sign In' button is prominent, large, black, and clearly clickable; secondary 'Create Account' button is also visible and well-designed.
- Large, high-contrast black 'Sign In' button is prominent
- Clear secondary CTA with 'Create Account' button
- Both buttons are easy to locate and tap
- CTAs lead to account creation rather than product purchase
- No 'Shop Now' or product-focused CTA visible
Page speed
4/10PageSpeed score of 42 converts to approximately 4.2 on the 0-10 scale, indicating slow page load performance.
- PageSpeed score of 42 indicates significant performance issues
- Slow load time may cause user abandonment
- Poor performance on mobile devices likely
Trust signals
5/10The page includes links to Terms of Use and Privacy Policy, and mentions Sephora branding, but lacks product-specific trust signals.
- Links to Terms of Use and Privacy Policy visible
- Sephora branding suggests established retailer
- 'Keep me signed in' checkbox with info icon shows security consideration
- No product reviews or ratings to build confidence
- No security badges or trust seals visible
- Generic sign-in page lacks product-specific credibility
Mobile experience
8/10The page appears to be mobile-optimized with full-width input fields, large touch targets, and vertical stacking of elements.
- Full-width email and password input fields optimized for mobile
- Large, easily tappable buttons
- Clean vertical layout with appropriate spacing
- Excessive whitespace below the fold suggests poor mobile content hierarchy
Headline
1/10The headline 'Sign In' is generic and completely disconnected from the ad's promise of a new Kosas Lip Pulse product.
- 'Sign In' headline has no connection to the advertised product
- No mention of Lip Pulse or Kosas
- Fails to reinforce the ad's product-focused message
Social proof
0/10No reviews, ratings, testimonials, or any form of social proof is visible on this page.
- No customer reviews or ratings shown
- No testimonials or user feedback
- No trust indicators for the product
Message match
0/10The ad promises to shop a new Kosas Lip Pulse product, but the landing page is a generic sign-in screen with no product information.
- Ad says 'Shop Now' for Lip Pulse; page shows sign-in form instead
- No product name, image, or details visible
- Complete disconnect between ad promise and page content
Offer clarity
2/10The page offers free standard shipping on account creation, but this is generic and unrelated to the advertised Kosas Lip Pulse product.
- Free standard shipping benefit is stated clearly
- No mention of the Lip Pulse product advertised
- No pricing or product details visible
- Offer is about account benefits, not the product itself
Your own page
That is one page's teardown. Now get your own.
Same 8-factor rubric, same evidence-backed notes, on your landing page instead of theirs. Free, no signup, about 30 seconds.
Free, no signup, no card. The same 8 factor score every page here was graded on.
Keep exploring
Captured from the public page at sephora.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Kosas or Meta. See data sources.