Kosas
Facebook · Instagram · Messenger · Video
The ad
New from Kosas: Lip Pulse Glassy Lip Plumper. A lip plumper you can actually feel. Shop Now at Sephora.
NEW Lip Pulse
Shop nowThe funnel behind it
Offer: Sign in or create an account to enjoy FREE standard shipping on all orders.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page is a sign-in/account creation screen that does not match the ad's intent to shop for a specific Kosas Lip Pulse product. The ad promises a direct path to shop a new lip plumper, but instead lands on a generic authentication page with no product visibility, no social proof, and no offer clarity about the advertised item. The page does have clear CTAs and mobile-friendly form fields, but the fundamental disconnect between ad promise and landing page experience severely undermines conversion potential.
What this funnel does right. Steal these.
- Mobile experience8/10
- Call to action7/10
Where it's weak
- Social proof0/10
- Message match0/10
- Headline1/10
- Offer clarity2/10
- Page speed4/10
- Trust signals5/10
Full breakdown
Call to action
7/10The 'Sign In' button is prominent, large, black, and clearly clickable; secondary 'Create Account' button is also visible and well-designed.
- Large, high-contrast black 'Sign In' button is prominent
- Clear secondary CTA with 'Create Account' button
- Both buttons are easy to locate and tap
- CTAs lead to account creation rather than product purchase
- No 'Shop Now' or product-focused CTA visible
Page speed
4/10PageSpeed score of 42 converts to approximately 4.2 on the 0-10 scale, indicating slow page load performance.
- PageSpeed score of 42 indicates significant performance issues
- Slow load time may cause user abandonment
- Poor performance on mobile devices likely
Trust signals
5/10The page includes links to Terms of Use and Privacy Policy, and mentions Sephora branding, but lacks product-specific trust signals.
- Links to Terms of Use and Privacy Policy visible
- Sephora branding suggests established retailer
- 'Keep me signed in' checkbox with info icon shows security consideration
- No product reviews or ratings to build confidence
- No security badges or trust seals visible
- Generic sign-in page lacks product-specific credibility
Mobile experience
8/10The page appears to be mobile-optimized with full-width input fields, large touch targets, and vertical stacking of elements.
- Full-width email and password input fields optimized for mobile
- Large, easily tappable buttons
- Clean vertical layout with appropriate spacing
- Excessive whitespace below the fold suggests poor mobile content hierarchy
Headline
1/10The headline 'Sign In' is generic and completely disconnected from the ad's promise of a new Kosas Lip Pulse product.
- 'Sign In' headline has no connection to the advertised product
- No mention of Lip Pulse or Kosas
- Fails to reinforce the ad's product-focused message
Social proof
0/10No reviews, ratings, testimonials, or any form of social proof is visible on this page.
- No customer reviews or ratings shown
- No testimonials or user feedback
- No trust indicators for the product
Message match
0/10The ad promises to shop a new Kosas Lip Pulse product, but the landing page is a generic sign-in screen with no product information.
- Ad says 'Shop Now' for Lip Pulse; page shows sign-in form instead
- No product name, image, or details visible
- Complete disconnect between ad promise and page content
Offer clarity
2/10The page offers free standard shipping on account creation, but this is generic and unrelated to the advertised Kosas Lip Pulse product.
- Free standard shipping benefit is stated clearly
- No mention of the Lip Pulse product advertised
- No pricing or product details visible
- Offer is about account benefits, not the product itself
More ads from Kosas
View all →
63dVIDEOI always get so many questions about my favorite acne-safe makeup for teaching and taking Pilates… and it’s by far @kosas 💕 #kosaspartner The Revealer Concealer + Revealer Extra Bright duo gives me the perfect awake & glowy look without the pore clogging ingredients ✨ Linked in my ShopMy if you want to give it a try! #grwm #naturalmakeup #skin #skincare
63dVIDEONEW! Soulgazer Set!
63dVIDEONEW! Soulgazer Intensifying Gel Eyeliner
63dVIDEOweird things that were going on in my life when I created several different @kosas products… part 1💞
63dVIDEONEW! Cloud Set Mist
53dVIDEONEW Lip Pulse
Your own page
You just read somebody else's funnel. What does yours score?
The score above came from the real landing page behind this ad, graded on 8 CRO factors. Run your own page through the same rubric, free, and see what each factor found and where you give up the most ground.
Free, no signup, no card. The same 8 factor score every page here was graded on.
Keep exploring
Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.