Legion landing page teardown
The page at legionathletics.com has been the destination of a Legion Facebook ad for 11 days. We captured it and scored it 54/100 on the 8-point CRO checklist below.
Offer on the page: Subscribe & Save 30% for $34.99 ($1.17/serving) or One-Time Purchase for $49.99 ($1.67/serving)
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page excels at building trust through extensive social proof (4.4★ rating with 482 verified reviews, 10K+ bought last month, third-party lab testing by Labdoor, expert testimonials), comprehensive ingredient transparency, and multiple trust signals (money-back guarantee, made in USA, FDA-inspected facilities). However, it significantly underperforms on message match—the ad promises "BUY 1 GET 1 FREE" as the primary offer, but the landing page leads with "Subscribe & Save 30%" instead, creating immediate friction and confusion. The page also suffers from poor mobile optimization (evidenced by the 29 PageSpeed score) and a weak primary CTA that's buried below the fold rather than prominently featured above the fold. The subscription model doesn't align with the ad's promotional offer, which is a critical conversion killer.
What this page does right. Steal these.
- Social proof: Exceptional social proof with 4.4★ rating from 482 verified reviews, 10K+ bought last month, expert testimonial from Dr. Bill Campbell PhD, Labdoor certification, and detailed review section visible.
- Trust signals: Strong trust signals including Labdoor certification, third-party lab testing, 100% money-back guarantee, made in USA with FDA-inspected facilities, and extensive scientific backing with 505 peer-reviewed studies cited.
- Headline: The headline 'Creatine Gummies' is clear and direct, though it lacks the promotional urgency of the ad's 'Buy 1 Get 1 FREE' headline.
Where it leaks conversions
- Message match: Critical mismatch: the ad advertises 'BUY 1 GET 1 FREE' but the landing page only shows subscription and one-time purchase options without the BOGO offer, breaking the ad promise.
- Page speed: PageSpeed score of 29 is critically poor, indicating the page loads very slowly and will cause significant bounce rates on mobile and slower connections.
- Mobile experience: PageSpeed score of 29 indicates severe mobile performance issues; the layout appears cramped with small touch targets and likely slow load times on mobile devices.
- Offer clarity: The subscription offer is clearly presented, but the advertised 'Buy 1 Get 1 FREE' promotion is completely absent from the page, creating major confusion about the actual offer.
Full breakdown
The 'Subscribe Now' button is present but appears grayed out/disabled in the visible section and is not prominently positioned above the fold, reducing urgency and visibility.
PageSpeed score of 29 is critically poor, indicating the page loads very slowly and will cause significant bounce rates on mobile and slower connections.
Strong trust signals including Labdoor certification, third-party lab testing, 100% money-back guarantee, made in USA with FDA-inspected facilities, and extensive scientific backing with 505 peer-reviewed studies cited.
PageSpeed score of 29 indicates severe mobile performance issues; the layout appears cramped with small touch targets and likely slow load times on mobile devices.
The headline 'Creatine Gummies' is clear and direct, though it lacks the promotional urgency of the ad's 'Buy 1 Get 1 FREE' headline.
Exceptional social proof with 4.4★ rating from 482 verified reviews, 10K+ bought last month, expert testimonial from Dr. Bill Campbell PhD, Labdoor certification, and detailed review section visible.
Critical mismatch: the ad advertises 'BUY 1 GET 1 FREE' but the landing page only shows subscription and one-time purchase options without the BOGO offer, breaking the ad promise.
The subscription offer is clearly presented, but the advertised 'Buy 1 Get 1 FREE' promotion is completely absent from the page, creating major confusion about the actual offer.
Keep exploring
Captured from the public page at legionathletics.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Legion or Meta. See data sources.