MaxBP landing page teardown
The page at maxbp.com has been the destination of a MaxBP Facebook ad for 344 days. We captured it and scored it 68/100 on the 8-point CRO checklist below.
Offer on the page: Order a MaxBP Original or Pro Machine and receive $50 off your order.
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page does several things well: it has strong social proof (5.0 stars with 950 reviews, endorsement from Ryan Harrison), excellent trust signals (lifetime warranty, hand-crafted in USA, used by pros), and clear offer messaging with two distinct product tiers ($590 Original, $790 Pro). However, it suffers from significant weaknesses in mobile optimization (the modal popup appears to break the experience), slow page speed (45 PageSpeed score), and a somewhat disconnected CTA experience where the primary "Shop Machines" button doesn't directly match the ad's "Shop now" language. The page also buries the actual $50 discount offer in a modal rather than prominently displaying it above the fold, creating friction between ad promise and landing experience.
What this page does right. Steal these.
- Trust signals: Strong trust signals include lifetime warranty, hand-crafted in USA, 950 five-star reviews, endorsement from recognized sports expert, and explicit mention of pro/college athlete usage.
- Social proof: Page displays 5.0 stars with 950 reviews, endorsement from Ryan Harrison (sports vision expert), mentions of pro/college usage, and 15 years of proven results with nearly 10,000 athletes.
- Headline: The headline '100 Fastballs on Demand' is compelling and directly matches the ad headline, clearly communicating the core benefit.
- Message match: The page aligns well with the ad's core messaging about game-speed reps and athlete development, but the prominent modal discount offer wasn't mentioned in the ad copy.
- Offer clarity: The $50 discount is clearly stated in the modal popup, but it's not prominently featured above the fold, requiring users to engage with a form before understanding the full offer.
Where it leaks conversions
- Page speed: PageSpeed score of 45 indicates poor performance; the page likely has slow load times and delayed interactivity that will hurt conversion rates.
- Mobile experience: The modal popup appears to dominate the mobile experience and may create friction; the overall layout seems responsive but the modal-first approach suggests suboptimal mobile UX.
Full breakdown
Primary CTA is 'Shop Machines' which is clear but doesn't match the ad's 'Shop now' language, and the secondary 'Buy Now' buttons are less prominent than the modal's 'Continue' button.
PageSpeed score of 45 indicates poor performance; the page likely has slow load times and delayed interactivity that will hurt conversion rates.
Strong trust signals include lifetime warranty, hand-crafted in USA, 950 five-star reviews, endorsement from recognized sports expert, and explicit mention of pro/college athlete usage.
The modal popup appears to dominate the mobile experience and may create friction; the overall layout seems responsive but the modal-first approach suggests suboptimal mobile UX.
The headline '100 Fastballs on Demand' is compelling and directly matches the ad headline, clearly communicating the core benefit.
Page displays 5.0 stars with 950 reviews, endorsement from Ryan Harrison (sports vision expert), mentions of pro/college usage, and 15 years of proven results with nearly 10,000 athletes.
The page aligns well with the ad's core messaging about game-speed reps and athlete development, but the prominent modal discount offer wasn't mentioned in the ad copy.
The $50 discount is clearly stated in the modal popup, but it's not prominently featured above the fold, requiring users to engage with a form before understanding the full offer.
Keep exploring
Captured from the public page at maxbp.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with MaxBP or Meta. See data sources.