Ollie landing page teardown
The page at ollie.com has been the destination of a Ollie Facebook ad for 42 days. We captured it and scored it 63/100 on the 8-point CRO checklist below.
Offer on the page: 70% off first box (ad claims 50% + free kit)
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page suffers from a critical offer mismatch (50% vs 70% off) and poor message alignment with the ad. While the ad effectively communicates Ollie's unique value (fresh meals, vet-formulated, custom plans, health screenings), the landing page strips all of this away and focuses solely on discount. The page lacks social proof despite ad claims of 'thousands of raving reviews.' Mobile experience is solid, but slow PageSpeed (51) will hurt conversions. The missing quiz entry point is a major disconnect from the ad's primary CTA. Recommend: (1) Align offer messaging across channels, (2) Add customer testimonials/reviews to landing page, (3) Include quiz entry point prominently, (4) Optimize page speed, (5) Highlight vet credentials and health screening benefits.
What this page does right. Steal these.
- Mobile experience: Mobile layout is clean and responsive. CTA button is thumb-friendly and prominent. Cookie consent modal is appropriately sized but slightly intrusive.
- Call to action: Clear 'Get 70% Off' button is prominent and action-oriented, but doesn't match ad CTA 'Shop now'. Button text could be more specific (e.g., 'Start Quiz' or 'Claim Offer').
- Offer clarity: Ad promises 50% OFF + FREE WELCOME KIT, but landing page prominently shows 70% OFF. Discrepancy creates confusion about actual offer value.
Where it leaks conversions
- Page speed: PageSpeed score of 51 indicates poor performance. Slow load times will increase bounce rate and reduce conversions, especially on mobile.
- Message match: Significant mismatch: Ad emphasizes custom meal plans, vet nutritionists, health screenings, and quiz. Landing page shows only discount offer with no mention of these benefits or quiz entry point.
Full breakdown
Clear 'Get 70% Off' button is prominent and action-oriented, but doesn't match ad CTA 'Shop now'. Button text could be more specific (e.g., 'Start Quiz' or 'Claim Offer').
PageSpeed score of 51 indicates poor performance. Slow load times will increase bounce rate and reduce conversions, especially on mobile.
Privacy policy link present and cookie consent shown. However, missing key trust signals: no customer reviews visible, no vet credentials displayed, no money-back guarantee mentioned on page.
Mobile layout is clean and responsive. CTA button is thumb-friendly and prominent. Cookie consent modal is appropriately sized but slightly intrusive.
Generic 'Get 70% Off' headline lacks differentiation. Doesn't communicate unique value proposition (fresh meals, vet-formulated, etc.) from ad.
Ad mentions 'thousands of raving reviews' but landing page shows only a dog image and KONG Classic badge. Missing customer testimonials, ratings, or review count.
Significant mismatch: Ad emphasizes custom meal plans, vet nutritionists, health screenings, and quiz. Landing page shows only discount offer with no mention of these benefits or quiz entry point.
Ad promises 50% OFF + FREE WELCOME KIT, but landing page prominently shows 70% OFF. Discrepancy creates confusion about actual offer value.
Keep exploring
Captured from the public page at ollie.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Ollie or Meta. See data sources.