Ollie landing page teardown
The page at ollie.com has been the destination of a Ollie Facebook ad for 66 days. We captured it and scored it 61/100 on the 8-point CRO checklist below.
Offer on the page: $25 Fresh Sampler Box
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page does several things well: it has a clear, benefit-driven headline that matches the ad intent, excellent visual hierarchy with the dog and food imagery, and a well-structured "How it works" section that reduces friction. The offer is crystal clear ($25 sampler with 5 recipes), and the page effectively communicates the value proposition. However, it suffers from critical weaknesses in page speed (42 is poor), lacks visible social proof elements like reviews or testimonials, and the CTA button text ("Try Fresh for $25") doesn't match the ad's "Shop now" language, creating minor friction. The mobile experience appears adequate but the slow load time will hurt conversion significantly.
What this page does right. Steal these.
- Offer clarity: The $25 Fresh Sampler Box offer is prominently displayed with clear details about what's included (five recipes and serving scoop).
- Headline: The headline 'Find your dog's favorite food' is benefit-driven and directly addresses the page's purpose of helping dogs discover preferred recipes.
- Call to action: The primary CTA 'Try Fresh for $25' is clear and action-oriented, though it appears multiple times which is good, but doesn't match the ad's 'Shop now' language.
- Mobile experience: The layout appears responsive with stacked sections suitable for mobile, though the slow page speed will negatively impact the mobile experience.
- Message match: The page aligns well with the ad's core message about letting dogs taste test multiple recipes, though the ad emphasizes 'food critic' personality while the page is more functional.
Where it leaks conversions
- Page speed: PageSpeed score of 42 is significantly below the 50+ threshold for acceptable performance, indicating serious loading delays that will hurt conversion rates.
- Social proof: The page lacks visible customer testimonials, reviews, ratings, or trust badges; only a vague reference to 'the Ollie pack' appears without quantifiable social proof.
Full breakdown
The primary CTA 'Try Fresh for $25' is clear and action-oriented, though it appears multiple times which is good, but doesn't match the ad's 'Shop now' language.
PageSpeed score of 42 is significantly below the 50+ threshold for acceptable performance, indicating serious loading delays that will hurt conversion rates.
The page includes product quality signals (no artificial flavors, fresh ingredients) and a structured onboarding process, but lacks customer reviews, certifications, or guarantees that would strengthen trust.
The layout appears responsive with stacked sections suitable for mobile, though the slow page speed will negatively impact the mobile experience.
The headline 'Find your dog's favorite food' is benefit-driven and directly addresses the page's purpose of helping dogs discover preferred recipes.
The page lacks visible customer testimonials, reviews, ratings, or trust badges; only a vague reference to 'the Ollie pack' appears without quantifiable social proof.
The page aligns well with the ad's core message about letting dogs taste test multiple recipes, though the ad emphasizes 'food critic' personality while the page is more functional.
The $25 Fresh Sampler Box offer is prominently displayed with clear details about what's included (five recipes and serving scoop).
Keep exploring
Captured from the public page at ollie.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Ollie or Meta. See data sources.