Rare Beauty landing page teardown
The page at sephora.com has been the destination of a Rare Beauty Facebook ad for 4 days. We captured it and scored it 43/100 on the 8-point CRO checklist below.
Offer on the page: Sign in or create an account to enjoy FREE standard shipping on all orders.
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page performs poorly as a landing destination for the ad. The ad promotes a specific Rare Beauty lip oil stick product with lifestyle appeal, but users land on a generic sign-in page rather than the product page itself. The page does offer a clear value proposition (free shipping), but there's a severe disconnect between ad intent and page content. The sign-in requirement creates friction before users can even see the product. Mobile optimization appears adequate, but the lack of product information, imagery, and social proof makes this a poor conversion experience. The page does establish some trust through Sephora branding and privacy policy links, but the mismatch between ad and landing page is the critical failure.
What this page does right. Steal these.
- Mobile experience: The layout appears mobile-optimized with full-width inputs and touch-friendly buttons, though excessive whitespace below suggests incomplete rendering.
- Offer clarity: The free standard shipping offer is clearly stated, but it's not the offer users clicked for—they came for a specific product.
Where it leaks conversions
- Social proof: No social proof, reviews, ratings, or user testimonials are visible on this sign-in page.
- Message match: Critical mismatch: the ad promotes a specific Rare Beauty lip oil stick product, but the landing page is a generic sign-in screen with no product information.
- Headline: The 'Sign In' headline is generic and provides no connection to the advertised Rare Beauty lip oil product.
- Page speed: PageSpeed score of 49 indicates below-average performance, which will negatively impact user experience and conversion rates.
Full breakdown
The 'Sign In' button is prominent and clear, but it's a barrier rather than a conversion driver for the intended product purchase.
PageSpeed score of 49 indicates below-average performance, which will negatively impact user experience and conversion rates.
Sephora branding, privacy policy links, and terms of use provide some trust signals, but the forced sign-in before product access reduces confidence.
The layout appears mobile-optimized with full-width inputs and touch-friendly buttons, though excessive whitespace below suggests incomplete rendering.
The 'Sign In' headline is generic and provides no connection to the advertised Rare Beauty lip oil product.
No social proof, reviews, ratings, or user testimonials are visible on this sign-in page.
Critical mismatch: the ad promotes a specific Rare Beauty lip oil stick product, but the landing page is a generic sign-in screen with no product information.
The free standard shipping offer is clearly stated, but it's not the offer users clicked for—they came for a specific product.
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Captured from the public page at sephora.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Rare Beauty or Meta. See data sources.