Ritual landing page teardown
The page at ritual.com has been the destination of a Ritual Facebook ad for 12 days. We captured it and scored it 55/100 on the 8-point CRO checklist below.
Offer on the page: Save up to 30% for a limited time. $177 $48 + 2 free gifts. 30% OFF FIRST SUBSCRIPTION ORDER
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page does several things well: it clearly displays the bundle offer with prominent pricing ($177 → $48), includes specific product details with individual savings amounts, features verified customer reviews with star ratings, and has a clean visual hierarchy. However, it suffers from critical weaknesses: the PageSpeed score of 30 is severely problematic for conversion, the headline doesn't match the ad's "64% OFF" claim (page shows 30% off), the mobile experience appears cramped with the modal popup covering content, and trust signals are limited beyond basic reviews. The page also buries important offer terms in small print at the bottom, and the subscription-focused messaging may not align with the ad's emphasis on the exclusive starter kit deal.
What this page does right. Steal these.
- Call to action: The 'Add to Cart' button is prominent, dark blue, and well-positioned, though it could be more action-oriented (e.g., 'Shop Now' or 'Claim Offer').
- Social proof: The page includes verified customer reviews with star ratings and specific testimonials praising product quality and taste, though limited to a few visible reviews.
- Offer clarity: The bundle pricing is clearly displayed ($48 with 2 free gifts), but the discount percentage discrepancy (ad claims 64%, page shows 30%) creates confusion about the actual offer value.
Where it leaks conversions
- Page speed: PageSpeed score of 30 is critically poor, indicating severe performance issues that will cause high bounce rates and poor user experience.
- Message match: Significant mismatch: the ad claims '64% OFF' and 'EXCLUSIVE OFFER: UNLOCK 2 FREE GIFTS' but the page shows '30% OFF FIRST SUBSCRIPTION ORDER' with different emphasis on subscription vs. one-time purchase.
- Mobile experience: The modal popup overlay appears to cover content on mobile, and the layout seems cramped with small text and compressed product images making navigation difficult.
Full breakdown
The 'Add to Cart' button is prominent, dark blue, and well-positioned, though it could be more action-oriented (e.g., 'Shop Now' or 'Claim Offer').
PageSpeed score of 30 is critically poor, indicating severe performance issues that will cause high bounce rates and poor user experience.
The page includes verified reviews, product descriptions with clinical backing claims, and legal/privacy links at the bottom, but lacks prominent trust badges, certifications, or guarantees.
The modal popup overlay appears to cover content on mobile, and the layout seems cramped with small text and compressed product images making navigation difficult.
The headline 'Pregnancy Health Starter Set' is descriptive but generic and doesn't emphasize the exclusive offer or free gifts mentioned in the ad.
The page includes verified customer reviews with star ratings and specific testimonials praising product quality and taste, though limited to a few visible reviews.
Significant mismatch: the ad claims '64% OFF' and 'EXCLUSIVE OFFER: UNLOCK 2 FREE GIFTS' but the page shows '30% OFF FIRST SUBSCRIPTION ORDER' with different emphasis on subscription vs. one-time purchase.
The bundle pricing is clearly displayed ($48 with 2 free gifts), but the discount percentage discrepancy (ad claims 64%, page shows 30%) creates confusion about the actual offer value.
Keep exploring
Captured from the public page at ritual.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Ritual or Meta. See data sources.