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Ritual

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Active

All Ritual ads & funnels →Meta Ad Library

Days running

12 days

Funnel score

55/100

Page speed

30/100

The ad

Save 64% on the Ritual Pregnancy Starter Kit. Get started today & unlock: ✅ Best Selling Prenatal ✅ Natal Choline ✅ FREE Vegan Pregnancy Safe Protein ✅ FREE Ritual Bottle ✅ Exclusive discounted price

EXCLUSIVE OFFER: UNLOCK 2 FREE GIFTS

Shop now

Angle: Limited-time discount + free gifts bundle for pregnant womenHook: Exclusive offer with urgency and free incentivesFormat: Static image ad

View this ad in Meta Ad Library →

The funnel behind it

Offer: Save up to 30% for a limited time. $177 $48 + 2 free gifts. 30% OFF FIRST SUBSCRIPTION ORDER

Full landing page teardown →Visit landing page →

55/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page does several things well: it clearly displays the bundle offer with prominent pricing ($177 → $48), includes specific product details with individual savings amounts, features verified customer reviews with star ratings, and has a clean visual hierarchy. However, it suffers from critical weaknesses: the PageSpeed score of 30 is severely problematic for conversion, the headline doesn't match the ad's "64% OFF" claim (page shows 30% off), the mobile experience appears cramped with the modal popup covering content, and trust signals are limited beyond basic reviews. The page also buries important offer terms in small print at the bottom, and the subscription-focused messaging may not align with the ad's emphasis on the exclusive starter kit deal.

What this funnel does right. Steal these.

Call to action: The 'Add to Cart' button is prominent, dark blue, and well-positioned, though it could be more action-oriented (e.g., 'Shop Now' or 'Claim Offer').
Social proof: The page includes verified customer reviews with star ratings and specific testimonials praising product quality and taste, though limited to a few visible reviews.
Offer clarity: The bundle pricing is clearly displayed ($48 with 2 free gifts), but the discount percentage discrepancy (ad claims 64%, page shows 30%) creates confusion about the actual offer value.

Where it's weak

Page speed: PageSpeed score of 30 is critically poor, indicating severe performance issues that will cause high bounce rates and poor user experience.
Message match: Significant mismatch: the ad claims '64% OFF' and 'EXCLUSIVE OFFER: UNLOCK 2 FREE GIFTS' but the page shows '30% OFF FIRST SUBSCRIPTION ORDER' with different emphasis on subscription vs. one-time purchase.
Mobile experience: The modal popup overlay appears to cover content on mobile, and the layout seems cramped with small text and compressed product images making navigation difficult.

Full breakdown

Call to action7/10

The 'Add to Cart' button is prominent, dark blue, and well-positioned, though it could be more action-oriented (e.g., 'Shop Now' or 'Claim Offer').

Page speed2/10

PageSpeed score of 30 is critically poor, indicating severe performance issues that will cause high bounce rates and poor user experience.

Trust signals6/10

The page includes verified reviews, product descriptions with clinical backing claims, and legal/privacy links at the bottom, but lacks prominent trust badges, certifications, or guarantees.

Mobile experience5/10

The modal popup overlay appears to cover content on mobile, and the layout seems cramped with small text and compressed product images making navigation difficult.

Headline6/10

The headline 'Pregnancy Health Starter Set' is descriptive but generic and doesn't emphasize the exclusive offer or free gifts mentioned in the ad.

Social proof7/10

The page includes verified customer reviews with star ratings and specific testimonials praising product quality and taste, though limited to a few visible reviews.

Message match4/10

Significant mismatch: the ad claims '64% OFF' and 'EXCLUSIVE OFFER: UNLOCK 2 FREE GIFTS' but the page shows '30% OFF FIRST SUBSCRIPTION ORDER' with different emphasis on subscription vs. one-time purchase.

Offer clarity7/10

The bundle pricing is clearly displayed ($48 with 2 free gifts), but the discount percentage discrepancy (ad claims 64%, page shows 30%) creates confusion about the actual offer value.