Silver Fern Brand landing page teardown
The page at go.silverfernbrand.com has been the destination of a Silver Fern Brand Facebook ad for 100 days. We captured it and scored it 71/100 on the 8-point CRO checklist below.
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
What this page does right. Steal these.
- Message match8/10
- Offer clarity8/10
- Call to action7/10
- Page speed7/10
- Trust signals7/10
- Headline7/10
Full breakdown
Call to action
7/10The primary CTA 'ADD TO CART' is prominently displayed in a bright green button, but the ad copy mentions 'Shop now' and there is no secondary CTA for the full protocol or other steps.
- Bright green 'ADD TO CART' button is highly visible and contrasts well with the page background
- Button is positioned directly below the product options and quantity selector, in the natural flow
- Clear, action-oriented text that is easy to understand
- Only one CTA visible (Add to Cart for the 30-day bundle); no CTA for the full 3-step protocol
- No urgency messaging on the button (e.g., 'Limited Time' or 'Start Now')
- The ad mentions 'Shop now' but the page CTA is 'ADD TO CART'—minor mismatch
Page speed
7/10PageSpeed score of 66 converts to approximately 6.6 on a 0-10 scale, rounded to 7; the page loads but has room for optimization.
- Page appears to load and display all content without major visual glitches
- Images are present and visible, suggesting they are loading
- Navigation and interactive elements (dropdown, quantity selector) appear responsive
- PageSpeed score of 66 indicates moderate performance issues; typical benchmarks suggest 75+ is good
- Multiple large product images and detailed text sections may slow initial load time
- No visible lazy-loading or progressive image optimization indicators
Trust signals
7/10The page includes branded elements, detailed scientific explanations, and mentions of a large user community, but lacks third-party certifications, guarantees, or detailed company information.
- Silver Fern Brand logo and branding are consistent throughout the page
- Detailed, science-backed explanations of the protocol (e.g., Mucosave®, artichoke leaf extract, tender okra pods)
- Specific ingredient information and dosing instructions suggest transparency and expertise
- No visible money-back guarantee, return policy, or satisfaction guarantee
- No third-party certifications (e.g., GMP, FDA, organic) visible on the page
- No company 'About Us' link, contact information, or customer service details visible in the screenshots
Mobile experience
6/10The page appears to have a mobile-responsive layout with stacked elements, but the product carousel with left/right arrows may not be touch-friendly, and some text sections are quite dense.
- Dropdown menu for product selection is mobile-friendly
- Quantity selector and 'ADD TO CART' button are appropriately sized for mobile interaction
- Text appears to be responsive and readable on smaller screens
- Product carousel with left/right arrow buttons may be difficult to navigate on mobile (small touch targets)
- Long blocks of text (e.g., Step 1, Step 2, Step 3 explanations) are not broken up with subheadings or visual hierarchy for mobile scanning
- No visible mobile-specific optimizations like collapsible sections or simplified navigation
Headline
7/10The headline 'Slow Motility+ Protocol' directly matches the ad and clearly identifies the product, but is generic and does not communicate the benefit or urgency.
- Matches the ad headline exactly, ensuring message consistency
- Uses the branded product name 'Slow Motility+' prominently in cyan/turquoise color
- Positioned at the top of the page in a clear, visible location
- Does not communicate the core benefit (e.g., 'Restore Gut Health' or 'End H. pylori Overgrowth')
- Generic product name without emotional hook or urgency
- No mention of the problem being solved or the outcome promised
Social proof
6/10Page includes a '100K+ Improving Their Gut Health' badge and mentions 'Real Reviews from Real Customers' at the top, but no actual customer testimonials, ratings, or specific review counts are visible in the screenshots.
- 'JOIN OVER 100K+ IMPROVING THEIR GUT HEALTH' badge with visual emphasis
- 'Real Reviews from Real Customers' text at the top of the page
- Implies large community of users, which suggests credibility
- No actual customer reviews, testimonials, or star ratings visible anywhere on the page
- No specific review count or percentage satisfaction metric shown
- The '100K+' claim is not substantiated with any visible proof or link to reviews
Message match
8/10The page directly addresses the ad's core message about H. pylori, stomach lining, biofilm, immune system, and motility, with detailed explanations of each point mentioned in the ad.
- Page explicitly addresses all 5 points from the ad: stomach lining/acid, biofilm, immune system, microbiome, and gastric motility
- The 'Slow Motility+ Protocol' product directly solves the motility problem highlighted in the ad
- Detailed explanations of H. pylori overgrowth causes and the 3-step solution align with ad messaging
- Ad mentions 'DM us #SlowMotility+' but page does not show a direct messaging CTA or link
- Ad references alternative protocols (#Cleanup) but the page focuses primarily on the Slow Motility+ Protocol
- No explicit call-out to the specific H. pylori problem mentioned in the ad headline or opening
Offer clarity
8/10The offer is clearly a 3-step, 90+ day gut health protocol with specific product bundles (Reflux & Motility for Step 1, Cleanup for Step 2, Build Up for Step 3), though the exact pricing structure for the full protocol is not explicitly stated.
- Clear product names and dosing instructions visible (Reflux 1 scoop/day, Motility 2 capsules/day)
- Specific timeline provided: Step 1 is 90 days, Step 2 is 120 days, Step 3 is 120 days
- Dropdown menu shows specific bundle option: 'Mild Issues, 30 Day Supply - $88.18 - Peach Mango Reflux'
- Full protocol pricing not clearly stated upfront—only the 30-day bundle price ($88.18) is visible
- Multiple protocol options mentioned (mild vs. moderate/severe) but not all pricing shown
- No clear indication of whether the $88.18 is for the full protocol or just one step
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Captured from the public page at go.silverfernbrand.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Silver Fern Brand or Meta. See data sources.