Silver Fern Brand
Facebook · Instagram · Audience Network · Image
The ad
If you do NOT address these major points, you are likely to have H. pylori overgrowth again: (1) Did you rebuild your stomach lining and make your stomach more acidic? Are you currently protecting your stomach mucosa allowing for better function of parietal cells that produce stomach acid? Did you reduce inflammation? Or did you just take antibiotics? (2) Did you completely unravel biofilm formations? This isn't necessarily a quick process. Ripping these layers down can take time. Whatever means you use, it needs to penetrate the biofilm matrix, destabilize it, and make it unravel. (3) Did your protocol or medication help build your immune system back up? A weak immune system allows for H. pylori to evade it. (4) Did the process you did before or medication you used help rebuild the microbiome to help prevent future H. pylori issues? Big mistake. (5) What about motility of the stomach? When gastric emptying is delayed, food and stomach contents remain in the stomach for longer periods, creating a more favorable environment for H. pylori to thrive. This prolonged exposure to stomach contents can lead to increased bacterial colonization and reduced gastric motility, which can further exacerbate the problem. Proper gastric emptying helps maintain a less hospitable environment for H. pylori, thereby reducing the risk of overgrowth. If you'd like the correct approach to helping with H. pylori overgrowth, DM us #SlowMotility+. If you don't have H. pylori or slow motility issues (constipation, reflux, heartburn, indigestion, etc.), but would like to cleanup your gut, DM us #Cleanup. #silverfernbrand #guthealth #hpylori #bacteriaovergrowth #microbiome #stomachacid #immunesystem #biofilm
Slow Motility+ Protocol
Shop nowThe funnel behind it
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
What this funnel does right. Steal these.
- Message match8/10
- Offer clarity8/10
- Call to action7/10
- Page speed7/10
- Trust signals7/10
- Headline7/10
Full breakdown
Call to action
7/10The primary CTA 'ADD TO CART' is prominently displayed in a bright green button, but the ad copy mentions 'Shop now' and there is no secondary CTA for the full protocol or other steps.
- Bright green 'ADD TO CART' button is highly visible and contrasts well with the page background
- Button is positioned directly below the product options and quantity selector, in the natural flow
- Clear, action-oriented text that is easy to understand
- Only one CTA visible (Add to Cart for the 30-day bundle); no CTA for the full 3-step protocol
- No urgency messaging on the button (e.g., 'Limited Time' or 'Start Now')
- The ad mentions 'Shop now' but the page CTA is 'ADD TO CART'—minor mismatch
Page speed
7/10PageSpeed score of 66 converts to approximately 6.6 on a 0-10 scale, rounded to 7; the page loads but has room for optimization.
- Page appears to load and display all content without major visual glitches
- Images are present and visible, suggesting they are loading
- Navigation and interactive elements (dropdown, quantity selector) appear responsive
- PageSpeed score of 66 indicates moderate performance issues; typical benchmarks suggest 75+ is good
- Multiple large product images and detailed text sections may slow initial load time
- No visible lazy-loading or progressive image optimization indicators
Trust signals
7/10The page includes branded elements, detailed scientific explanations, and mentions of a large user community, but lacks third-party certifications, guarantees, or detailed company information.
- Silver Fern Brand logo and branding are consistent throughout the page
- Detailed, science-backed explanations of the protocol (e.g., Mucosave®, artichoke leaf extract, tender okra pods)
- Specific ingredient information and dosing instructions suggest transparency and expertise
- No visible money-back guarantee, return policy, or satisfaction guarantee
- No third-party certifications (e.g., GMP, FDA, organic) visible on the page
- No company 'About Us' link, contact information, or customer service details visible in the screenshots
Mobile experience
6/10The page appears to have a mobile-responsive layout with stacked elements, but the product carousel with left/right arrows may not be touch-friendly, and some text sections are quite dense.
- Dropdown menu for product selection is mobile-friendly
- Quantity selector and 'ADD TO CART' button are appropriately sized for mobile interaction
- Text appears to be responsive and readable on smaller screens
- Product carousel with left/right arrow buttons may be difficult to navigate on mobile (small touch targets)
- Long blocks of text (e.g., Step 1, Step 2, Step 3 explanations) are not broken up with subheadings or visual hierarchy for mobile scanning
- No visible mobile-specific optimizations like collapsible sections or simplified navigation
Headline
7/10The headline 'Slow Motility+ Protocol' directly matches the ad and clearly identifies the product, but is generic and does not communicate the benefit or urgency.
- Matches the ad headline exactly, ensuring message consistency
- Uses the branded product name 'Slow Motility+' prominently in cyan/turquoise color
- Positioned at the top of the page in a clear, visible location
- Does not communicate the core benefit (e.g., 'Restore Gut Health' or 'End H. pylori Overgrowth')
- Generic product name without emotional hook or urgency
- No mention of the problem being solved or the outcome promised
Social proof
6/10Page includes a '100K+ Improving Their Gut Health' badge and mentions 'Real Reviews from Real Customers' at the top, but no actual customer testimonials, ratings, or specific review counts are visible in the screenshots.
- 'JOIN OVER 100K+ IMPROVING THEIR GUT HEALTH' badge with visual emphasis
- 'Real Reviews from Real Customers' text at the top of the page
- Implies large community of users, which suggests credibility
- No actual customer reviews, testimonials, or star ratings visible anywhere on the page
- No specific review count or percentage satisfaction metric shown
- The '100K+' claim is not substantiated with any visible proof or link to reviews
Message match
8/10The page directly addresses the ad's core message about H. pylori, stomach lining, biofilm, immune system, and motility, with detailed explanations of each point mentioned in the ad.
- Page explicitly addresses all 5 points from the ad: stomach lining/acid, biofilm, immune system, microbiome, and gastric motility
- The 'Slow Motility+ Protocol' product directly solves the motility problem highlighted in the ad
- Detailed explanations of H. pylori overgrowth causes and the 3-step solution align with ad messaging
- Ad mentions 'DM us #SlowMotility+' but page does not show a direct messaging CTA or link
- Ad references alternative protocols (#Cleanup) but the page focuses primarily on the Slow Motility+ Protocol
- No explicit call-out to the specific H. pylori problem mentioned in the ad headline or opening
Offer clarity
8/10The offer is clearly a 3-step, 90+ day gut health protocol with specific product bundles (Reflux & Motility for Step 1, Cleanup for Step 2, Build Up for Step 3), though the exact pricing structure for the full protocol is not explicitly stated.
- Clear product names and dosing instructions visible (Reflux 1 scoop/day, Motility 2 capsules/day)
- Specific timeline provided: Step 1 is 90 days, Step 2 is 120 days, Step 3 is 120 days
- Dropdown menu shows specific bundle option: 'Mild Issues, 30 Day Supply - $88.18 - Peach Mango Reflux'
- Full protocol pricing not clearly stated upfront—only the 30-day bundle price ($88.18) is visible
- Multiple protocol options mentioned (mild vs. moderate/severe) but not all pricing shown
- No clear indication of whether the $88.18 is for the full protocol or just one step
More ads from Silver Fern Brand
View all →
381dIMAGEUltimate Clean-up Kit - Cleanse and Nano Scrub
349dIMAGEUltimate Clean-up Kit - Cleanse and Nano Scrub
344dIMAGEHair Complex - Keratin, Sea Buckthorn, and Silica
297dVIDEOWith BUILD you shouldn’t have to ask this question. It shows up in the results, which start to happen in 8 weeks (or sooner). • Strength ✅ • Endurance ✅ • Muscle ✅ • Feel better ✅ It also pairs really well with creatine and other performance supplements! #silverfernbrand #guthealth #supplementsthatwork #build #strength #endurance #leanmuscle #bodybuilding #weightloss #energy
297dCAROUSELSilver Fern Brand
297dCAROUSELSilver Fern Brand
Your own page
You just read somebody else's funnel. What does yours score?
The score above came from the real landing page behind this ad, graded on 8 CRO factors. Run your own page through the same rubric, free, and see what each factor found and where you give up the most ground.
Free, no signup, no card. The same 8 factor score every page here was graded on.
Keep exploring
Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.