Silver Fern Brand landing page teardown
The page at silverfernbrand.com has been the destination of a Silver Fern Brand Facebook ad for 100 days. We captured it and scored it 64/100 on the 8-point CRO checklist below.
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
What this page does right. Steal these.
- Call to action8/10
- Mobile experience7/10
- Offer clarity7/10
Where it leaks conversions
- Social proof5/10
Full breakdown
Call to action
8/10The 'ADD TO CART' button is large, bright green, and prominently positioned below the product options, making it highly visible and actionable.
- Large, bright green 'ADD TO CART' button is impossible to miss
- Button is positioned immediately after quantity selector and product options
- High contrast color (green) stands out against white background
- Button text is 'ADD TO CART' rather than action-oriented language like 'Start My Protocol' or 'Begin Healing'
- No secondary CTA or urgency messaging (e.g., 'Limited stock' or 'Join 100K+ today')
Page speed
6/10PageSpeed score of 61 converts to approximately 6/10, indicating moderate performance with room for improvement.
- Page loaded and rendered all visible elements in the screenshots
- PageSpeed score of 61 is below the 70+ threshold for good performance
- Multiple high-resolution product images and extensive text content may slow load times
- No visible performance optimizations like lazy loading indicators
Trust signals
6/10Page includes some trust signals (brand logo, free shipping, 100K+ community badge) but lacks critical trust elements like customer reviews, guarantees, or security badges.
- Silver Fern Brand logo prominently displayed at top with 'Your Gut Health Solution' tagline
- Free shipping offer ($49+) reduces purchase friction
- Detailed ingredient information and dosing instructions show transparency
- No money-back guarantee or satisfaction guarantee visible
- No customer testimonials or verified reviews shown despite 'Real Reviews from Real Customers' claim
- No security badges, certifications, or third-party validation visible
Mobile experience
7/10The page appears to have a mobile-responsive layout with stacked elements, though the full mobile experience cannot be fully assessed from desktop screenshots.
- Product images and text appear to be in a single-column layout suitable for mobile
- Dropdown menu for protocol options is compact and mobile-friendly
- Large green ADD TO CART button is appropriately sized for touch interaction
- Cannot fully assess mobile navigation and header responsiveness from these screenshots
- Extensive scrolling required to see all protocol details may be cumbersome on mobile
- Product carousel with left/right arrows may be difficult to navigate on small screens
Headline
6/10The page headline 'Slow Motility+ Protocol' is descriptive but generic and doesn't communicate the core benefit or problem being solved.
- Headline is prominently placed in large cyan text at top of product section
- Uses the product name consistently with the dropdown menu option
- Headline doesn't address the parasympathetic nervous system angle from the ad
- No emotional hook or benefit statement (e.g., 'restore your gut-brain connection')
- Doesn't explain why someone should care about 'Slow Motility+' specifically
Social proof
5/10Page includes a '100K+ joining' badge and mentions 'Real Reviews from Real Customers' but no actual customer testimonials, ratings, or specific reviews are visible in the provided screenshots.
- Blue badge stating 'JOIN OVER 100K+ IMPROVING THEIR GUT HEALTH' provides social proof of scale
- Text 'Real Reviews from Real Customers' appears in header area
- No actual customer reviews, testimonials, or star ratings shown on the page
- No specific numbers or percentages of customer satisfaction
- The '100K+' badge lacks context (100K what? Users? Customers? Followers?)
Message match
6/10The ad emphasizes parasympathetic nervous system, vagus nerve, gut-brain connection, and serotonin signaling, but the page focuses heavily on the 3-step protocol structure and ingredient details rather than these neurological benefits.
- Page mentions 'serotonin signaling' and 'cortisol' in the Motility ingredients section, matching ad talking points
- Page discusses 'gut-brain' connection in the Build Up Protocol section
- Motility product description mentions 'bile acid secretion' and 'peristalsis' which align with ad's digestive mechanism claims
- Ad's primary angle (parasympathetic nervous system and vagus nerve) is not mentioned anywhere on the visible page
- Page leads with 'Slow Motility+ Protocol' as a 3-step process, while ad emphasizes the neurological root cause
- Ad's emotional hook ('Why is no one talking about this?') is not reflected in page messaging
Offer clarity
7/10The offer is a 3-step gut health protocol with specific product bundles, but the exact contents and pricing structure require scrolling through multiple sections to fully understand.
- Clear pricing displayed ($88.18) with free shipping threshold ($49+)
- Dropdown menu shows specific protocol option (Mild Issues 30 Day Supply with Peach Mango Reflux)
- Three distinct steps (90 days, 120 days, 120 days) are clearly labeled with timeframes
- Multiple protocol options exist but the default selection and differences between them are not immediately obvious
- The full scope of what's included in the protocol requires reading extensive text below the fold
- No clear summary of what customer receives (e.g., 'includes 2 bottles of Reflux + 1 bottle of Motility')
Your own page
That is one page's teardown. Now get your own.
Same 8-factor rubric, same evidence-backed notes, on your landing page instead of theirs. Free, no signup, about 30 seconds.
Free, no signup, no card. The same 8 factor score every page here was graded on.
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Captured from the public page at silverfernbrand.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Silver Fern Brand or Meta. See data sources.