Silver Fern Brand
Facebook · Instagram · Audience Network · Video
The ad
Why is no one talking about this? Your parasympathetic nervous system (the “rest and digest” system) controls everything from stomach acid and enzyme release to bowel movement and motility. And when it’s dysregulated, when your vagus nerve is “off”, it doesn’t just cause stomach issues. It throws off your entire digestive chain, from your stomach and intestines to your liver and pancreas. Phil explains how this is one of the biggest root causes of gut dysfunction that most people (and even practitioners) miss. Silver Fern’s Motility formula helps restore communication between your gut and your brain by: 🌿 Increasing serotonin signaling (over 90% of serotonin is made in your gut!) to support healthy motility and mood ⚖️ Balancing cortisol to calm the stress response that slows digestion 💩 Promoting normal bowel movement without harsh laxatives — supporting bile flow, peristalsis, and gut-brain rhythm When your parasympathetic system is off, your digestion can’t function, period. Motility helps your body remember how to “rest and digest” again. 🧘♀️
Shop nowThe funnel behind it
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
What this funnel does right. Steal these.
- Call to action8/10
- Mobile experience7/10
- Offer clarity7/10
Where it's weak
- Social proof5/10
Full breakdown
Call to action
8/10The 'ADD TO CART' button is large, bright green, and prominently positioned below the product options, making it highly visible and actionable.
- Large, bright green 'ADD TO CART' button is impossible to miss
- Button is positioned immediately after quantity selector and product options
- High contrast color (green) stands out against white background
- Button text is 'ADD TO CART' rather than action-oriented language like 'Start My Protocol' or 'Begin Healing'
- No secondary CTA or urgency messaging (e.g., 'Limited stock' or 'Join 100K+ today')
Page speed
6/10PageSpeed score of 61 converts to approximately 6/10, indicating moderate performance with room for improvement.
- Page loaded and rendered all visible elements in the screenshots
- PageSpeed score of 61 is below the 70+ threshold for good performance
- Multiple high-resolution product images and extensive text content may slow load times
- No visible performance optimizations like lazy loading indicators
Trust signals
6/10Page includes some trust signals (brand logo, free shipping, 100K+ community badge) but lacks critical trust elements like customer reviews, guarantees, or security badges.
- Silver Fern Brand logo prominently displayed at top with 'Your Gut Health Solution' tagline
- Free shipping offer ($49+) reduces purchase friction
- Detailed ingredient information and dosing instructions show transparency
- No money-back guarantee or satisfaction guarantee visible
- No customer testimonials or verified reviews shown despite 'Real Reviews from Real Customers' claim
- No security badges, certifications, or third-party validation visible
Mobile experience
7/10The page appears to have a mobile-responsive layout with stacked elements, though the full mobile experience cannot be fully assessed from desktop screenshots.
- Product images and text appear to be in a single-column layout suitable for mobile
- Dropdown menu for protocol options is compact and mobile-friendly
- Large green ADD TO CART button is appropriately sized for touch interaction
- Cannot fully assess mobile navigation and header responsiveness from these screenshots
- Extensive scrolling required to see all protocol details may be cumbersome on mobile
- Product carousel with left/right arrows may be difficult to navigate on small screens
Headline
6/10The page headline 'Slow Motility+ Protocol' is descriptive but generic and doesn't communicate the core benefit or problem being solved.
- Headline is prominently placed in large cyan text at top of product section
- Uses the product name consistently with the dropdown menu option
- Headline doesn't address the parasympathetic nervous system angle from the ad
- No emotional hook or benefit statement (e.g., 'restore your gut-brain connection')
- Doesn't explain why someone should care about 'Slow Motility+' specifically
Social proof
5/10Page includes a '100K+ joining' badge and mentions 'Real Reviews from Real Customers' but no actual customer testimonials, ratings, or specific reviews are visible in the provided screenshots.
- Blue badge stating 'JOIN OVER 100K+ IMPROVING THEIR GUT HEALTH' provides social proof of scale
- Text 'Real Reviews from Real Customers' appears in header area
- No actual customer reviews, testimonials, or star ratings shown on the page
- No specific numbers or percentages of customer satisfaction
- The '100K+' badge lacks context (100K what? Users? Customers? Followers?)
Message match
6/10The ad emphasizes parasympathetic nervous system, vagus nerve, gut-brain connection, and serotonin signaling, but the page focuses heavily on the 3-step protocol structure and ingredient details rather than these neurological benefits.
- Page mentions 'serotonin signaling' and 'cortisol' in the Motility ingredients section, matching ad talking points
- Page discusses 'gut-brain' connection in the Build Up Protocol section
- Motility product description mentions 'bile acid secretion' and 'peristalsis' which align with ad's digestive mechanism claims
- Ad's primary angle (parasympathetic nervous system and vagus nerve) is not mentioned anywhere on the visible page
- Page leads with 'Slow Motility+ Protocol' as a 3-step process, while ad emphasizes the neurological root cause
- Ad's emotional hook ('Why is no one talking about this?') is not reflected in page messaging
Offer clarity
7/10The offer is a 3-step gut health protocol with specific product bundles, but the exact contents and pricing structure require scrolling through multiple sections to fully understand.
- Clear pricing displayed ($88.18) with free shipping threshold ($49+)
- Dropdown menu shows specific protocol option (Mild Issues 30 Day Supply with Peach Mango Reflux)
- Three distinct steps (90 days, 120 days, 120 days) are clearly labeled with timeframes
- Multiple protocol options exist but the default selection and differences between them are not immediately obvious
- The full scope of what's included in the protocol requires reading extensive text below the fold
- No clear summary of what customer receives (e.g., 'includes 2 bottles of Reflux + 1 bottle of Motility')
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