Silver Fern Brand landing page teardown
The page at silverfernbrand.com has been the destination of a Silver Fern Brand Facebook ad for 100 days. We captured it and scored it 71/100 on the 8-point CRO checklist below.
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
What this page does right. Steal these.
- Call to action8/10
- Trust signals8/10
- Offer clarity8/10
- Mobile experience7/10
- Social proof7/10
- Message match7/10
Where it leaks conversions
- Headline5/10
Full breakdown
Call to action
8/10Primary CTA 'ADD TO CART' is prominent, large, and green, with secondary CTAs visible throughout the page.
- Large green 'ADD TO CART' button is highly visible and contrasts well with background
- CTA appears multiple times on page (above fold and repeated lower)
- Clear action language ('ADD TO CART') leaves no ambiguity
- No urgency language on CTA button (e.g., 'Buy Now' or 'Claim Your Supply')
- No scarcity indicators near CTA (stock levels, limited-time offers)
Page speed
6/10PageSpeed score of 60 converts to approximately 6/10, indicating moderate performance with room for improvement.
- Page loads with visible content above fold
- Images appear to be optimized for web display
- Score of 60 is below the 70+ threshold for good performance
- Multiple large images and comparison tables may slow load time
- Video embed in product carousel could impact performance
Trust signals
8/10Page builds trust through scientific backing, third-party verification, detailed strain information, and transparent comparison with competitors.
- DNA Verified badge and detailed explanation of verification process by Sun Genomics
- Specific strain names and benefits listed (Bacillus coagulans SC-208, etc.) with clinical backing
- Transparent comparison table showing Silver Fern vs. competitors with specific metrics
- FDA disclaimer at bottom ('These statements have not been evaluated...') may reduce trust for some
- No visible money-back guarantee or return policy on page
Mobile experience
7/10Page appears responsive with stacked layout, though some elements like the comparison table may be difficult to read on small screens.
- Product images appear to scale appropriately
- CTA button is large and easily tappable
- Text content is readable with appropriate line lengths
- Comparison table with many columns would be cramped on mobile devices
- Navigation menu appears to collapse but hamburger icon visibility unclear in screenshots
- Product carousel with left/right arrows may be difficult to navigate on touch screens
Headline
5/10Main headline 'Ultimate Probiotic Supplement - 60 Capsules per Bottle' is descriptive but generic and doesn't lead with a compelling benefit.
- Clear product name and format (60 Capsules)
- Positioned prominently at top of page
- No benefit-driven language (e.g., 'Restore Gut Health' or 'Survive Stomach Acid')
- Doesn't differentiate from competitors or address pain points mentioned in ad copy
- Purely descriptive rather than persuasive
Social proof
7/10Page includes a '100K+ improving their gut health' badge and references to customer testimonials, but lacks specific review counts and star ratings.
- Blue badge showing '100K+ improving their gut health' creates social proof of scale
- Text mentions 'Real Reviews from Real Customers' at top
- Comparison table shows Silver Fern as 'Verified Pharmaceutical Grade' with checkmarks
- No visible star ratings or specific review counts (e.g., '4.8 stars from 2,100 reviews')
- Customer testimonials mentioned but not prominently displayed in visible sections
- No third-party certifications or awards visible beyond 'Verified Pharmaceutical Grade'
Message match
7/10Page content aligns well with ad's focus on gut health, survivability, and specific strains, though ad emphasizes antibiotic recovery which is less prominent on page.
- Ad mentions 'leaky gut' and 'gut imbalances' - page addresses these with 'Support Your Gut' section
- Ad emphasizes strain survivability - page has entire 'Survivability' section with 100% survival guarantee
- Ad highlights specific strains - page lists all 5 strains (Bacillus coagulans, Bacillus clausii, etc.) with benefits
- Ad emphasizes 'antibiotic recovery' but this benefit is buried in comparison table, not highlighted in main copy
- Ad mentions 'histamine intolerance' but page doesn't address this specifically
- Ad's opening pain points (leaky gut, food intolerances) aren't in the main headline
Offer clarity
8/10The offer is clear: a probiotic supplement with specific benefits, though pricing and exact product details require scrolling.
- Product name and key benefit (Ultimate Probiotic - 60 Capsules) prominently displayed in headline
- Price clearly shown ($52.88 for 1 Month Supply) with dropdown option visible
- Free shipping threshold stated ($49+) multiple times on page
- Multiple product options in dropdown (1 Month Supply, etc.) without clear default recommendation
- Comparison table at bottom shows competitor pricing but doesn't emphasize value proposition clearly
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Captured from the public page at silverfernbrand.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Silver Fern Brand or Meta. See data sources.