Silver Fern Brand
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The ad
Leaky gut concerns? Gut imbalances? Food intolerances? Histamine intolerance? Survivability concerns? Put those away with Ultimate Probiotic! Ultimate Probiotic was formulated by an industry leading microbiologist to be the master gut management probiotic. Ultimate Probiotic orchestrates a balanced microbiome and strong gut barrier. Unlike reseeding probiotics (Lactobacillus and Bifidobacterium strain probiotics), that need gimmicks, coatings, and capsules to survive, Ultimate Probiotic contains strains that naturally survive the harsh environment of the stomach and digestion to thrive in the colon.* What makes Ultimate Probiotic different? Everything!* It's strains have been proven to help strengthen the gut barrier.* It's strains are proven to help IBS discomforts.* It's strains are proven to survive in the presence of antibiotics and help with antibiotic recovery.* It's strains are proven to help restore gut microbial balance.* It's strains are proven to increase enzyme production for better nutrient absorption and fewer digestive discomforts.* * These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Silver Fern Brand
Shop nowThe funnel behind it
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
What this funnel does right. Steal these.
- Call to action8/10
- Trust signals8/10
- Offer clarity8/10
- Mobile experience7/10
- Social proof7/10
- Message match7/10
Where it's weak
- Headline5/10
Full breakdown
Call to action
8/10Primary CTA 'ADD TO CART' is prominent, large, and green, with secondary CTAs visible throughout the page.
- Large green 'ADD TO CART' button is highly visible and contrasts well with background
- CTA appears multiple times on page (above fold and repeated lower)
- Clear action language ('ADD TO CART') leaves no ambiguity
- No urgency language on CTA button (e.g., 'Buy Now' or 'Claim Your Supply')
- No scarcity indicators near CTA (stock levels, limited-time offers)
Page speed
6/10PageSpeed score of 60 converts to approximately 6/10, indicating moderate performance with room for improvement.
- Page loads with visible content above fold
- Images appear to be optimized for web display
- Score of 60 is below the 70+ threshold for good performance
- Multiple large images and comparison tables may slow load time
- Video embed in product carousel could impact performance
Trust signals
8/10Page builds trust through scientific backing, third-party verification, detailed strain information, and transparent comparison with competitors.
- DNA Verified badge and detailed explanation of verification process by Sun Genomics
- Specific strain names and benefits listed (Bacillus coagulans SC-208, etc.) with clinical backing
- Transparent comparison table showing Silver Fern vs. competitors with specific metrics
- FDA disclaimer at bottom ('These statements have not been evaluated...') may reduce trust for some
- No visible money-back guarantee or return policy on page
Mobile experience
7/10Page appears responsive with stacked layout, though some elements like the comparison table may be difficult to read on small screens.
- Product images appear to scale appropriately
- CTA button is large and easily tappable
- Text content is readable with appropriate line lengths
- Comparison table with many columns would be cramped on mobile devices
- Navigation menu appears to collapse but hamburger icon visibility unclear in screenshots
- Product carousel with left/right arrows may be difficult to navigate on touch screens
Headline
5/10Main headline 'Ultimate Probiotic Supplement - 60 Capsules per Bottle' is descriptive but generic and doesn't lead with a compelling benefit.
- Clear product name and format (60 Capsules)
- Positioned prominently at top of page
- No benefit-driven language (e.g., 'Restore Gut Health' or 'Survive Stomach Acid')
- Doesn't differentiate from competitors or address pain points mentioned in ad copy
- Purely descriptive rather than persuasive
Social proof
7/10Page includes a '100K+ improving their gut health' badge and references to customer testimonials, but lacks specific review counts and star ratings.
- Blue badge showing '100K+ improving their gut health' creates social proof of scale
- Text mentions 'Real Reviews from Real Customers' at top
- Comparison table shows Silver Fern as 'Verified Pharmaceutical Grade' with checkmarks
- No visible star ratings or specific review counts (e.g., '4.8 stars from 2,100 reviews')
- Customer testimonials mentioned but not prominently displayed in visible sections
- No third-party certifications or awards visible beyond 'Verified Pharmaceutical Grade'
Message match
7/10Page content aligns well with ad's focus on gut health, survivability, and specific strains, though ad emphasizes antibiotic recovery which is less prominent on page.
- Ad mentions 'leaky gut' and 'gut imbalances' - page addresses these with 'Support Your Gut' section
- Ad emphasizes strain survivability - page has entire 'Survivability' section with 100% survival guarantee
- Ad highlights specific strains - page lists all 5 strains (Bacillus coagulans, Bacillus clausii, etc.) with benefits
- Ad emphasizes 'antibiotic recovery' but this benefit is buried in comparison table, not highlighted in main copy
- Ad mentions 'histamine intolerance' but page doesn't address this specifically
- Ad's opening pain points (leaky gut, food intolerances) aren't in the main headline
Offer clarity
8/10The offer is clear: a probiotic supplement with specific benefits, though pricing and exact product details require scrolling.
- Product name and key benefit (Ultimate Probiotic - 60 Capsules) prominently displayed in headline
- Price clearly shown ($52.88 for 1 Month Supply) with dropdown option visible
- Free shipping threshold stated ($49+) multiple times on page
- Multiple product options in dropdown (1 Month Supply, etc.) without clear default recommendation
- Comparison table at bottom shows competitor pricing but doesn't emphasize value proposition clearly
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