Spot and Tango landing page teardown
The page at try.spotandtango.com has been the destination of a Spot and Tango Facebook ad for 71 days. We captured it and scored it 73/100 on the 8-point CRO checklist below.
Offer on the page: Get 50% Off Your First Box. Backed by a 100% Money-Back Guarantee
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at social proof with 2,000+ Trustpilot reviews, specific benefit claims (85% reported better poops, 93% maintained healthy weight), customer testimonials with photos, and veterinarian endorsement. The offer is clear (50% off + money-back guarantee) and the page effectively uses visual comparisons and before/after imagery. However, the page suffers from poor mobile optimization (evidenced by the 52 PageSpeed score), which significantly impacts user experience. The CTA buttons are somewhat scattered throughout the page rather than strategically placed, and while the message matches the ad well, the page speed issue is a critical conversion killer that undermines the otherwise strong copy and social proof elements.
What this page does right. Steal these.
- Social proof: Exceptional social proof including 2,000+ Trustpilot reviews, specific statistics (85% better poops, 93% healthy weight, 81% more energy), customer testimonials with photos, and a veterinarian endorsement.
- Offer clarity: The 50% off first box offer with 100% money-back guarantee is prominently displayed and clearly communicated throughout the page.
- Trust signals: Trust is built through Trustpilot reviews, specific customer testimonials, veterinarian endorsement (Dr. Stephanie Liff, DVM), 100% money-back guarantee, and USA manufacturing claims.
- Headline: The headline 'Six Benefits Dog Parents Report After Switching to UnKibble' is specific, benefit-driven, and immediately establishes credibility with social proof.
- Message match: Strong alignment between ad messaging (6 benefits, 50% off, whole food ingredients, vet-developed) and page content, with the page expanding on each benefit claim.
- Call to action: Multiple CTAs present (SHOP NOW, TRY NOW, BUY NOW, UPGRADE MY DOG'S BOWL, FIND YOUR CUSTOM PLAN) but they're scattered throughout rather than strategically prioritized, creating decision friction.
Where it leaks conversions
- Mobile experience: PageSpeed score of 52 indicates significant mobile performance issues that likely cause slow loading, layout shifts, and poor user experience on mobile devices.
- Page speed: PageSpeed score of 52 is below acceptable standards, suggesting slow page load times that will negatively impact conversion rates and user engagement.
Full breakdown
Multiple CTAs present (SHOP NOW, TRY NOW, BUY NOW, UPGRADE MY DOG'S BOWL, FIND YOUR CUSTOM PLAN) but they're scattered throughout rather than strategically prioritized, creating decision friction.
PageSpeed score of 52 is below acceptable standards, suggesting slow page load times that will negatively impact conversion rates and user engagement.
Trust is built through Trustpilot reviews, specific customer testimonials, veterinarian endorsement (Dr. Stephanie Liff, DVM), 100% money-back guarantee, and USA manufacturing claims.
PageSpeed score of 52 indicates significant mobile performance issues that likely cause slow loading, layout shifts, and poor user experience on mobile devices.
The headline 'Six Benefits Dog Parents Report After Switching to UnKibble' is specific, benefit-driven, and immediately establishes credibility with social proof.
Exceptional social proof including 2,000+ Trustpilot reviews, specific statistics (85% better poops, 93% healthy weight, 81% more energy), customer testimonials with photos, and a veterinarian endorsement.
Strong alignment between ad messaging (6 benefits, 50% off, whole food ingredients, vet-developed) and page content, with the page expanding on each benefit claim.
The 50% off first box offer with 100% money-back guarantee is prominently displayed and clearly communicated throughout the page.
Keep exploring
Captured from the public page at try.spotandtango.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Spot and Tango or Meta. See data sources.