Spot and Tango
Facebook · Instagram · Audience Network · Video
The ad
6 Benefits of Switching Your Dog Food 👀 Take 50% OFF your first trial + Personalized Plan for Your Pup! :🥩 Whole food ingredients ✨ Costs 40% less than frozen fresh 🌱 Fresh without the fridge 👩⚕️ Vet-developed & nutritionally complete 📦 Delivered to your door 🐾 Loved by picky eaters (and their humans) Made in the USA. Crafted in Allentown, PA. -- UnKibble gives your dog the nutrition of fresh food—without the fridge, prep, or price tag. No thawing, no scooping, no weird ingredients. Just real food, perfectly portioned, and ready when you are.
6 Benefits of Switching 👀
Learn moreThe funnel behind it
Offer: Get 50% Off Your First Box. Backed by a 100% Money-Back Guarantee
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at social proof with 2,000+ Trustpilot reviews, specific benefit claims (85% reported better poops, 93% maintained healthy weight), customer testimonials with photos, and veterinarian endorsement. The offer is clear (50% off + money-back guarantee) and the page effectively uses visual comparisons and before/after imagery. However, the page suffers from poor mobile optimization (evidenced by the 52 PageSpeed score), which significantly impacts user experience. The CTA buttons are somewhat scattered throughout the page rather than strategically placed, and while the message matches the ad well, the page speed issue is a critical conversion killer that undermines the otherwise strong copy and social proof elements.
What this funnel does right. Steal these.
- Social proof: Exceptional social proof including 2,000+ Trustpilot reviews, specific statistics (85% better poops, 93% healthy weight, 81% more energy), customer testimonials with photos, and a veterinarian endorsement.
- Offer clarity: The 50% off first box offer with 100% money-back guarantee is prominently displayed and clearly communicated throughout the page.
- Trust signals: Trust is built through Trustpilot reviews, specific customer testimonials, veterinarian endorsement (Dr. Stephanie Liff, DVM), 100% money-back guarantee, and USA manufacturing claims.
- Headline: The headline 'Six Benefits Dog Parents Report After Switching to UnKibble' is specific, benefit-driven, and immediately establishes credibility with social proof.
- Message match: Strong alignment between ad messaging (6 benefits, 50% off, whole food ingredients, vet-developed) and page content, with the page expanding on each benefit claim.
- Call to action: Multiple CTAs present (SHOP NOW, TRY NOW, BUY NOW, UPGRADE MY DOG'S BOWL, FIND YOUR CUSTOM PLAN) but they're scattered throughout rather than strategically prioritized, creating decision friction.
Where it's weak
- Mobile experience: PageSpeed score of 52 indicates significant mobile performance issues that likely cause slow loading, layout shifts, and poor user experience on mobile devices.
- Page speed: PageSpeed score of 52 is below acceptable standards, suggesting slow page load times that will negatively impact conversion rates and user engagement.
Full breakdown
Multiple CTAs present (SHOP NOW, TRY NOW, BUY NOW, UPGRADE MY DOG'S BOWL, FIND YOUR CUSTOM PLAN) but they're scattered throughout rather than strategically prioritized, creating decision friction.
PageSpeed score of 52 is below acceptable standards, suggesting slow page load times that will negatively impact conversion rates and user engagement.
Trust is built through Trustpilot reviews, specific customer testimonials, veterinarian endorsement (Dr. Stephanie Liff, DVM), 100% money-back guarantee, and USA manufacturing claims.
PageSpeed score of 52 indicates significant mobile performance issues that likely cause slow loading, layout shifts, and poor user experience on mobile devices.
The headline 'Six Benefits Dog Parents Report After Switching to UnKibble' is specific, benefit-driven, and immediately establishes credibility with social proof.
Exceptional social proof including 2,000+ Trustpilot reviews, specific statistics (85% better poops, 93% healthy weight, 81% more energy), customer testimonials with photos, and a veterinarian endorsement.
Strong alignment between ad messaging (6 benefits, 50% off, whole food ingredients, vet-developed) and page content, with the page expanding on each benefit claim.
The 50% off first box offer with 100% money-back guarantee is prominently displayed and clearly communicated throughout the page.
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693dIMAGEWe have names for our dogs, but what do they call us? 🤔 Comment your given names below! 👇 P.S. UnKibble is 50% off with code: STINSTAGRAM 🤫 👀 #dogmemes #dogparent #doglover #dogs #dogsofinstagram #dogmom #dogdad
655dIMAGEA little nap with your dog never hurt anyone! 🛌🐶 #dogmemes #funnydogs #dogparent #doglover #dogs #dogsofinstagram #doglife #kermit #kermitmeme #dogmeme
256dCAROUSELSpot and Tango
179dVIDEOUnKibble — Try for 50% Off Today 🐶
179dVIDEOUnKibble — Try for 50% Off Today 🐶
179dVIDEOUnKibble — Try for 50% Off Today 🐶
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