TEMPTU landing page teardown
The page at temptu.com has been the destination of a TEMPTU Facebook ad for 42 days. We captured it and scored it 47/100 on the 8-point CRO checklist below.
Offer on the page: 20% OFF YOUR FIRST ORDER
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page leads with a popup modal offering 20% off the first order, which is a strong conversion incentive. However, the page suffers from poor message-to-ad alignment—the ad promises "Hollywood makeup artists' secret to luminous skin" and "celebrity skin at the touch of a button," but the popup obscures the actual product and its benefits. The mobile experience is compromised by the intrusive modal, and there's no visible social proof, trust signals, or product details in the visible area. The page speed is poor (56/100), and the headline in the modal is generic discount language rather than product-focused messaging that matches the ad's promise.
What this page does right. Steal these.
- Call to action8/10
- Offer clarity8/10
Where it leaks conversions
- Social proof0/10
- Message match2/10
- Headline4/10
- Trust signals5/10
- Mobile experience5/10
Full breakdown
Call to action
8/10The primary CTA 'YES PLEASE' is prominent, large, and uses a contrasting dark red button that stands out against the white background.
- Large, high-contrast dark red button
- Clear, action-oriented text 'YES PLEASE'
- Secondary 'NO THANKS' option provides escape route
Page speed
6/10PageSpeed score of 56/100 converts to approximately 5.6 on the 0-10 scale, indicating below-average performance.
- PageSpeed score of 56 indicates slow loading performance
- Poor speed will increase bounce rate and reduce conversions
- Mobile performance likely impacted by slow load times
Trust signals
5/10The page shows a privacy notice at the bottom with 'WE VALUE YOUR PRIVACY' and links to Privacy Policy, but the intrusive popup and lack of other trust signals (no reviews, no brand credentials, no security badges visible) limit overall trust.
- Privacy policy link is visible and accessible
- Transparency about cookie usage shown
- TEMPTU branding is present
- No customer reviews or ratings visible
- No security badges or trust certifications visible
- Intrusive popup may feel deceptive or aggressive to users
Mobile experience
5/10The modal appears to be responsive and readable on mobile, but the full-screen popup blocks all product content and creates a poor user experience.
- Modal text is readable and large enough for mobile
- Close button (X) is visible in top right corner
- Buttons are large enough to tap on mobile
- Full-screen modal blocks all product information on mobile
- No way to see the actual product or its benefits without dismissing the popup
- Modal-first approach is intrusive on smaller screens
Headline
4/10The modal headline 'WANT 20% OFF YOUR FIRST ORDER?' is generic discount language that doesn't match the ad's promise about Hollywood makeup artists or celebrity skin.
- Headline is large and readable
- Clear call-to-action structure with yes/no options
- Generic discount messaging instead of product benefit messaging
- Doesn't align with ad's 'Hollywood makeup artists' secret' or 'celebrity skin' promise
- No mention of the actual product (airbrush makeup kit)
Social proof
0/10No visible social proof elements such as reviews, ratings, testimonials, or user counts anywhere on the visible page.
- No star ratings or review counts visible
- No customer testimonials or quotes
- No user count or popularity indicators
Message match
2/10The ad promises 'Hollywood makeup artists' secret to luminous skin' and 'celebrity skin at the touch of a button,' but the page shows only a generic discount popup with no product messaging or benefit alignment.
- TEMPTU branding is visible, matching the advertiser
- Ad focuses on celebrity/Hollywood makeup secrets; page shows generic discount offer
- Ad emphasizes 'luminous skin' and 'celebrity look'; page has no product benefits visible
- No mention of 'airbrush makeup' or product features in the visible modal
Offer clarity
8/10The 20% discount offer is clearly stated and prominently displayed in large text.
- 20% OFF is in large, contrasting red text
- Clear structure: 'WANT 20% OFF YOUR FIRST ORDER?' with yes/no options
- Discount percentage is specific and quantifiable
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Free, no signup, no card. The same 8 factor score every page here was graded on.
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Captured from the public page at temptu.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with TEMPTU or Meta. See data sources.