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TEMPTU

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All TEMPTU ads & funnels →Meta Ad Library

Days running

42 days

Funnel score

47/100

Page speed

56/100

The ad

Want to know Hollywood makeup artists’ secret to luminous skin? Get the look of celebrity skin at the touch of a button with TEMPTU.

Airbrush Makeup Has Never Been Easier!

Shop now

Angle: Celebrity aspiration & insider secretsHook: Question + curiosity gapFormat: Video

View this ad in Meta Ad Library →

The funnel behind it

Offer: 20% OFF YOUR FIRST ORDER

Full landing page teardown →Visit landing page →

47/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This page leads with a popup modal offering 20% off the first order, which is a strong conversion incentive. However, the page suffers from poor message-to-ad alignment—the ad promises "Hollywood makeup artists' secret to luminous skin" and "celebrity skin at the touch of a button," but the popup obscures the actual product and its benefits. The mobile experience is compromised by the intrusive modal, and there's no visible social proof, trust signals, or product details in the visible area. The page speed is poor (56/100), and the headline in the modal is generic discount language rather than product-focused messaging that matches the ad's promise.

What this funnel does right. Steal these.

Call to action8/10
Offer clarity8/10

Where it's weak

Social proof0/10
Message match2/10
Headline4/10
Trust signals5/10
Mobile experience5/10

Full breakdown

Call to action

8/10

The primary CTA 'YES PLEASE' is prominent, large, and uses a contrasting dark red button that stands out against the white background.

What works

Large, high-contrast dark red button
Clear, action-oriented text 'YES PLEASE'
Secondary 'NO THANKS' option provides escape route

Page speed

6/10

PageSpeed score of 56/100 converts to approximately 5.6 on the 0-10 scale, indicating below-average performance.

What hurts

PageSpeed score of 56 indicates slow loading performance
Poor speed will increase bounce rate and reduce conversions
Mobile performance likely impacted by slow load times

Trust signals

5/10

The page shows a privacy notice at the bottom with 'WE VALUE YOUR PRIVACY' and links to Privacy Policy, but the intrusive popup and lack of other trust signals (no reviews, no brand credentials, no security badges visible) limit overall trust.

What works

Privacy policy link is visible and accessible
Transparency about cookie usage shown
TEMPTU branding is present

What hurts

No customer reviews or ratings visible
No security badges or trust certifications visible
Intrusive popup may feel deceptive or aggressive to users

Mobile experience

5/10

The modal appears to be responsive and readable on mobile, but the full-screen popup blocks all product content and creates a poor user experience.

What works

Modal text is readable and large enough for mobile
Close button (X) is visible in top right corner
Buttons are large enough to tap on mobile

What hurts

Full-screen modal blocks all product information on mobile
No way to see the actual product or its benefits without dismissing the popup
Modal-first approach is intrusive on smaller screens

Headline

4/10

The modal headline 'WANT 20% OFF YOUR FIRST ORDER?' is generic discount language that doesn't match the ad's promise about Hollywood makeup artists or celebrity skin.

What works

Headline is large and readable
Clear call-to-action structure with yes/no options

What hurts

Generic discount messaging instead of product benefit messaging
Doesn't align with ad's 'Hollywood makeup artists' secret' or 'celebrity skin' promise
No mention of the actual product (airbrush makeup kit)

Social proof

0/10

No visible social proof elements such as reviews, ratings, testimonials, or user counts anywhere on the visible page.

What hurts

No star ratings or review counts visible
No customer testimonials or quotes
No user count or popularity indicators

Message match

2/10

The ad promises 'Hollywood makeup artists' secret to luminous skin' and 'celebrity skin at the touch of a button,' but the page shows only a generic discount popup with no product messaging or benefit alignment.

What works

TEMPTU branding is visible, matching the advertiser

What hurts

Ad focuses on celebrity/Hollywood makeup secrets; page shows generic discount offer
Ad emphasizes 'luminous skin' and 'celebrity look'; page has no product benefits visible
No mention of 'airbrush makeup' or product features in the visible modal

Offer clarity

8/10

The 20% discount offer is clearly stated and prominently displayed in large text.

What works

20% OFF is in large, contrasting red text
Clear structure: 'WANT 20% OFF YOUR FIRST ORDER?' with yes/no options
Discount percentage is specific and quantifiable

More ads from TEMPTU

TEMPTU

It’s HOT out there! Want a look that doesn’t melt in the heat? @makeupbyagarhodes shares her tips! Wow, I can’t believe how many amazing heat, water, and sun photo shoots I’ve done! We’re currently in the midst of another heat wave, so let’s take a moment to #throwback to that incredible water/pool submerged shoot 💦📸💄 Picture this: the beauty team right in the water with the models, helping them float and perfectly positioning their hair and gowns! It was such a blast! But I know what you are really curious about. The secret sauce of products I use to keep makeup looking flawless, both on the face and body! Let’s dive in 😉 into that next! Airbrush with @temptu Air Pro & Perfect Canvas Foundation Color @danessamyricksbeauty ColorFix eyes and cheeks Eyeliner & Lips @esumcosmetics Dual Lip Pencils , multiple ! Setting - that’s the hero ‼️ @skindinavia Finishing Spray - multiple layers all over face and body 💦 Photography @bermontgomery Hair @paulopassani @ninfashair Models @by.ukari @haleyxgrace Published @onmakeupmagazine #temptu #temptupro #airbrushmakeup #waterproofmakeup #sweatproof #sweatproofmakeup

@giselledozier knows how to make magic: No, you don’t actually need more makeup to get it to last. You just need a bridal makeup artist with the right products and the right techniques 💅🏼 That’s why my kit is stocked with tools and products for every skin type and every need, like @temptu airbrush makeup 🩷 for my brides who want to keep the coverage light, but still need their glam to last all day 💍 Products: @temptu sb foundation @viseart neutral mattes eyeshadow palette @glossier bluff eyeshadow palette @juviasplace blush lily liquid blush @diorbeauty backstage highlighter palette @anastasiabeverlyhills cotton candy lip gloss @makeupforever endless cacao lip liner - #bridalmakeup #weddingmakeup #bride #bridalbeauty #makeupinspiration #bridesmaid #temptu #temptupro #airbrushmakeup

TEMPTU

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