TEMPTU landing page teardown
The page at temptu.com has been the destination of a TEMPTU Facebook ad for 61 days. We captured it and scored it 59/100 on the 8-point CRO checklist below.
Offer on the page: Want 20% off your first order?
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page prioritizes email capture over immediate product engagement, creating friction between ad promise and page experience. The 20% discount offer lacks clarity and urgency. Mobile experience is acceptable but page speed is suboptimal. Social proof is absent, and the form-first approach may deter users expecting to see bridal makeup products immediately. The privacy-focused messaging, while trustworthy, doesn't reinforce the bridal/beauty positioning from the ad.
What this page does right. Steal these.
- Mobile experience: Mobile-responsive layout visible. Form is stacked vertically and readable, but privacy notice is lengthy and may cause friction on small screens.
- Headline: Clear and benefit-driven ('Bridal Glow, Powered by TEMPTU') but generic. Doesn't reinforce the specific discount or urgency.
Where it leaks conversions
- Social proof: Minimal social proof visible. References '@blushingreflections' in ad but no testimonials, reviews, ratings, or user-generated content on landing page shown.
- Offer clarity: Offer is vague - 'Want 20% off your first order?' is mentioned but terms/conditions unclear. No explicit discount code or redemption path visible.
Full breakdown
'Shop now' is standard but lacks urgency or specificity. Should tie to the 20% offer more directly (e.g., 'Get 20% Off Now').
PageSpeed score of 63 is below ideal (70+). Moderate performance; may cause abandonment on slower connections.
Privacy notice present (positive), but no visible security badges, brand credentials, or testimonials. Logo visible but minimal trust signals for first-time visitors.
Mobile-responsive layout visible. Form is stacked vertically and readable, but privacy notice is lengthy and may cause friction on small screens.
Clear and benefit-driven ('Bridal Glow, Powered by TEMPTU') but generic. Doesn't reinforce the specific discount or urgency.
Minimal social proof visible. References '@blushingreflections' in ad but no testimonials, reviews, ratings, or user-generated content on landing page shown.
Moderate alignment. Ad focuses on bridal makeup application/results; landing page emphasizes privacy/email capture. Disconnect between product showcase and form-first approach.
Offer is vague - 'Want 20% off your first order?' is mentioned but terms/conditions unclear. No explicit discount code or redemption path visible.
Keep exploring
Captured from the public page at temptu.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with TEMPTU or Meta. See data sources.