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TEMPTU

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All TEMPTU ads & funnels →Meta Ad Library

Days running

93 days

Funnel score

46/100

Page speed

67/100

The ad

A flawless bridal finish starts with the right products in the right hands. @blushingreflections used TEMPTU to create a soft, radiant bridal look designed to last through every photo, happy tear, and celebration moment.

Bridal Glow, Powered by TEMPTU

Shop now

Angle: Professional-grade makeup tools enable flawless, long-lasting bridal beauty resultsHook: Social proof + aspirational outcome (influencer/MUA endorsement with desired end result)Format: Video testimonial/tutorial

View this ad in Meta Ad Library →

The funnel behind it

Offer: 20% OFF YOUR FIRST ORDER

Full landing page teardown →Visit landing page →

46/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page shows a popup modal offering 20% off the first order, which is a strong conversion incentive. However, the page suffers from critical issues: the main headline visible is buried inside a discount popup rather than being the primary page headline, making it impossible to assess the actual page headline or offer clarity. The page appears to be mostly blank white space in the above-the-fold area, suggesting either a loading issue or poor initial content hierarchy. While the CTA buttons are clear and the mobile layout appears functional, the lack of visible product information, social proof, or trust signals in the main page content significantly undermines conversion potential. The popup itself is well-designed with clear options, but it's obscuring what should be the core value proposition.

What this funnel does right. Steal these.

Call to action8/10
Page speed7/10
Mobile experience7/10

Where it's weak

Social proof1/10
Trust signals2/10
Message match3/10

Full breakdown

Call to action

8/10

The primary CTA 'YES PLEASE' is prominently displayed in a dark red button with high contrast, making it highly visible and clickable.

What works

Primary CTA 'YES PLEASE' uses high-contrast dark red button
CTA is large and easy to tap on mobile
Secondary 'NO THANKS' option provides clear alternative path

What hurts

CTA is inside a popup modal rather than on the main page
No visible primary CTA on the main landing page itself

Page speed

7/10

PageSpeed score of 67 converts to approximately 7/10, indicating acceptable but not excellent performance.

What works

Score of 67 is in the acceptable range for mobile performance

What hurts

Not in the 'good' range (90+) that would indicate fast loading
Room for optimization to improve user experience

Trust signals

2/10

The page lacks essential trust signals: no customer reviews, testimonials, security badges, company information, or credibility markers are visible.

What works

TEMPTU branding is present
Privacy policy link is visible at the bottom

What hurts

No customer reviews or ratings visible
No security badges or trust certifications shown
No company information, credentials, or social proof

Mobile experience

7/10

The page appears to be mobile-optimized with a responsive layout, clear button sizing, and readable text, though the large blank space suggests potential layout issues.

What works

Buttons are large and easily tappable on mobile
Text is readable and properly sized
Popup modal is full-width and mobile-friendly

What hurts

Excessive white space may indicate poor mobile layout or loading issues
No visible navigation or menu structure in the screenshots

Headline

not assessed

The main page headline is not visible in any of the screenshots; only a popup headline 'WANT 20% OFF YOUR FIRST ORDER?' is shown, which is not the page's primary headline.

What hurts

No main page headline visible in above-the-fold area
Only popup headline visible, which is not the page's primary headline
Large blank white space where headline should be

Social proof

1/10

No customer reviews, testimonials, ratings, user-generated content, or any social proof elements are visible anywhere on the page.

What hurts

No star ratings or review counts visible
No customer testimonials or quotes
No user-generated content, brand logos, or trust badges visible

Message match

3/10

The ad emphasizes 'Bridal Glow, Powered by TEMPTU' and professional bridal makeup, but the landing page only shows a generic 20% off popup with no bridal-specific messaging or imagery.

What works

TEMPTU branding is visible in the popup

What hurts

No bridal-specific messaging visible on the page
No imagery of bridal makeup or the professional use case mentioned in the ad
Generic discount offer doesn't match the premium bridal positioning in the ad

Offer clarity

6/10

The popup clearly states '20% OFF YOUR FIRST ORDER' but the main page offer is completely obscured by the modal, making it impossible to assess the primary offer.

What works

Popup clearly displays '20% OFF' in large text
Discount percentage is prominent and easy to understand
Two distinct CTA options (YES PLEASE / NO THANKS) make the choice clear

What hurts

Main page offer is completely hidden behind the popup modal
No visible product information or pricing on the main page
Unclear what the actual landing page offer is beyond the discount popup

More ads from TEMPTU

TEMPTU

It’s HOT out there! Want a look that doesn’t melt in the heat? @makeupbyagarhodes shares her tips! Wow, I can’t believe how many amazing heat, water, and sun photo shoots I’ve done! We’re currently in the midst of another heat wave, so let’s take a moment to #throwback to that incredible water/pool submerged shoot 💦📸💄 Picture this: the beauty team right in the water with the models, helping them float and perfectly positioning their hair and gowns! It was such a blast! But I know what you are really curious about. The secret sauce of products I use to keep makeup looking flawless, both on the face and body! Let’s dive in 😉 into that next! Airbrush with @temptu Air Pro & Perfect Canvas Foundation Color @danessamyricksbeauty ColorFix eyes and cheeks Eyeliner & Lips @esumcosmetics Dual Lip Pencils , multiple ! Setting - that’s the hero ‼️ @skindinavia Finishing Spray - multiple layers all over face and body 💦 Photography @bermontgomery Hair @paulopassani @ninfashair Models @by.ukari @haleyxgrace Published @onmakeupmagazine #temptu #temptupro #airbrushmakeup #waterproofmakeup #sweatproof #sweatproofmakeup

@giselledozier knows how to make magic: No, you don’t actually need more makeup to get it to last. You just need a bridal makeup artist with the right products and the right techniques 💅🏼 That’s why my kit is stocked with tools and products for every skin type and every need, like @temptu airbrush makeup 🩷 for my brides who want to keep the coverage light, but still need their glam to last all day 💍 Products: @temptu sb foundation @viseart neutral mattes eyeshadow palette @glossier bluff eyeshadow palette @juviasplace blush lily liquid blush @diorbeauty backstage highlighter palette @anastasiabeverlyhills cotton candy lip gloss @makeupforever endless cacao lip liner - #bridalmakeup #weddingmakeup #bride #bridalbeauty #makeupinspiration #bridesmaid #temptu #temptupro #airbrushmakeup

TEMPTU

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