TEMPTU
Facebook · Instagram · Audience Network · Video
The ad
A flawless bridal finish starts with the right products in the right hands. @blushingreflections used TEMPTU to create a soft, radiant bridal look designed to last through every photo, happy tear, and celebration moment.
Bridal Glow, Powered by TEMPTU
Shop nowThe funnel behind it
Offer: Want 20% off your first order?
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page prioritizes email capture over immediate product engagement, creating friction between ad promise and page experience. The 20% discount offer lacks clarity and urgency. Mobile experience is acceptable but page speed is suboptimal. Social proof is absent, and the form-first approach may deter users expecting to see bridal makeup products immediately. The privacy-focused messaging, while trustworthy, doesn't reinforce the bridal/beauty positioning from the ad.
What this funnel does right. Steal these.
- Mobile experience: Mobile-responsive layout visible. Form is stacked vertically and readable, but privacy notice is lengthy and may cause friction on small screens.
- Headline: Clear and benefit-driven ('Bridal Glow, Powered by TEMPTU') but generic. Doesn't reinforce the specific discount or urgency.
Where it's weak
- Social proof: Minimal social proof visible. References '@blushingreflections' in ad but no testimonials, reviews, ratings, or user-generated content on landing page shown.
- Offer clarity: Offer is vague - 'Want 20% off your first order?' is mentioned but terms/conditions unclear. No explicit discount code or redemption path visible.
Full breakdown
'Shop now' is standard but lacks urgency or specificity. Should tie to the 20% offer more directly (e.g., 'Get 20% Off Now').
PageSpeed score of 63 is below ideal (70+). Moderate performance; may cause abandonment on slower connections.
Privacy notice present (positive), but no visible security badges, brand credentials, or testimonials. Logo visible but minimal trust signals for first-time visitors.
Mobile-responsive layout visible. Form is stacked vertically and readable, but privacy notice is lengthy and may cause friction on small screens.
Clear and benefit-driven ('Bridal Glow, Powered by TEMPTU') but generic. Doesn't reinforce the specific discount or urgency.
Minimal social proof visible. References '@blushingreflections' in ad but no testimonials, reviews, ratings, or user-generated content on landing page shown.
Moderate alignment. Ad focuses on bridal makeup application/results; landing page emphasizes privacy/email capture. Disconnect between product showcase and form-first approach.
Offer is vague - 'Want 20% off your first order?' is mentioned but terms/conditions unclear. No explicit discount code or redemption path visible.
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266dVIDEO@giselledozier knows how to make magic: No, you don’t actually need more makeup to get it to last. You just need a bridal makeup artist with the right products and the right techniques 💅🏼 That’s why my kit is stocked with tools and products for every skin type and every need, like @temptu airbrush makeup 🩷 for my brides who want to keep the coverage light, but still need their glam to last all day 💍 Products: @temptu sb foundation @viseart neutral mattes eyeshadow palette @glossier bluff eyeshadow palette @juviasplace blush lily liquid blush @diorbeauty backstage highlighter palette @anastasiabeverlyhills cotton candy lip gloss @makeupforever endless cacao lip liner - #bridalmakeup #weddingmakeup #bride #bridalbeauty #makeupinspiration #bridesmaid #temptu #temptupro #airbrushmakeup
266dVIDEO@giselledozier knows how to make magic: No, you don’t actually need more makeup to get it to last. You just need a bridal makeup artist with the right products and the right techniques 💅🏼 That’s why my kit is stocked with tools and products for every skin type and every need, like @temptu airbrush makeup 🩷 for my brides who want to keep the coverage light, but still need their glam to last all day 💍 Products: @temptu sb foundation @viseart neutral mattes eyeshadow palette @glossier bluff eyeshadow palette @juviasplace blush lily liquid blush @diorbeauty backstage highlighter palette @anastasiabeverlyhills cotton candy lip gloss @makeupforever endless cacao lip liner - #bridalmakeup #weddingmakeup #bride #bridalbeauty #makeupinspiration #bridesmaid #temptu #temptupro #airbrushmakeup
266dVIDEO@giselledozier knows how to make magic: No, you don’t actually need more makeup to get it to last. You just need a bridal makeup artist with the right products and the right techniques 💅🏼 That’s why my kit is stocked with tools and products for every skin type and every need, like @temptu airbrush makeup 🩷 for my brides who want to keep the coverage light, but still need their glam to last all day 💍 Products: @temptu sb foundation @viseart neutral mattes eyeshadow palette @glossier bluff eyeshadow palette @juviasplace blush lily liquid blush @diorbeauty backstage highlighter palette @anastasiabeverlyhills cotton candy lip gloss @makeupforever endless cacao lip liner - #bridalmakeup #weddingmakeup #bride #bridalbeauty #makeupinspiration #bridesmaid #temptu #temptupro #airbrushmakeup
266dVIDEO@giselledozier knows how to make magic: No, you don’t actually need more makeup to get it to last. You just need a bridal makeup artist with the right products and the right techniques 💅🏼 That’s why my kit is stocked with tools and products for every skin type and every need, like @temptu airbrush makeup 🩷 for my brides who want to keep the coverage light, but still need their glam to last all day 💍 Products: @temptu sb foundation @viseart neutral mattes eyeshadow palette @glossier bluff eyeshadow palette @juviasplace blush lily liquid blush @diorbeauty backstage highlighter palette @anastasiabeverlyhills cotton candy lip gloss @makeupforever endless cacao lip liner - #bridalmakeup #weddingmakeup #bride #bridalbeauty #makeupinspiration #bridesmaid #temptu #temptupro #airbrushmakeup
266dVIDEO@giselledozier knows how to make magic: No, you don’t actually need more makeup to get it to last. You just need a bridal makeup artist with the right products and the right techniques 💅🏼 That’s why my kit is stocked with tools and products for every skin type and every need, like @temptu airbrush makeup 🩷 for my brides who want to keep the coverage light, but still need their glam to last all day 💍 Products: @temptu sb foundation @viseart neutral mattes eyeshadow palette @glossier bluff eyeshadow palette @juviasplace blush lily liquid blush @diorbeauty backstage highlighter palette @anastasiabeverlyhills cotton candy lip gloss @makeupforever endless cacao lip liner - #bridalmakeup #weddingmakeup #bride #bridalbeauty #makeupinspiration #bridesmaid #temptu #temptupro #airbrushmakeup
266dCAROUSELTEMPTU
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