Ollie
Facebook · Instagram · Messenger · Image
The ad
Bet you didn’t know your first Ollie box comes with all this. Ready to have your mind blown? 🤑 70% off (up from 50% right now) 🥣 FREE bowl to serve it in ✨ FREE storage container + scoop 🩺 FREE health tracking 📦 FREE shipping
Hurry, ends soon!
Shop nowThe funnel behind it
Offer: 70% off your first box + FREE bowl and Welcome Kit
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at offer clarity with multiple CTAs, compelling visuals of happy dogs, and a comprehensive breakdown of what's included in the Welcome Kit. The page effectively uses social proof (20,000+ 5-star reviews) and trust signals (vets in your corner, money-back guarantee, free shipping). However, the page suffers from a poor PageSpeed score of 57, which significantly impacts mobile experience and conversion potential. The message match is strong between the ad and landing page, but the slow load time and somewhat cluttered layout with multiple CTAs ("Join the Pack" appears 3+ times) could dilute conversion focus.
What this funnel does right. Steal these.
- Message match: Landing page perfectly matches the ad's promise of 70% off, free bowl, free Welcome Kit, and health tracking with detailed visual proof of each component.
- Offer clarity: The offer is crystal clear with explicit breakdown of all components: 70% off, free bowl, free Welcome Kit with puptainer, scoop, and unlimited health check-ins.
- Trust signals: Page builds trust through multiple signals: 20,000+ 5-star reviews, 'Vets in your corner' with team photos, money-back guarantee, free shipping, and real customer/dog imagery throughout.
- Headline: The headline 'Your starter box' with supporting text 'A new approach to mealtime that you and your dog will be obsessed with' is compelling and benefit-focused.
- Social proof: Page displays '20,000+ 5-Star Reviews' prominently and includes multiple customer testimonial images showing real people and dogs enjoying the product.
- Call to action: Primary CTA 'Join the Pack' is action-oriented and appears multiple times throughout the page, though repetition may dilute urgency; secondary CTA 'Get Started With 70% Off' also present.
Where it's weak
- Page speed: PageSpeed score of 57 is below acceptable standards; this severely impacts mobile usability and likely increases bounce rates significantly.
Full breakdown
Primary CTA 'Join the Pack' is action-oriented and appears multiple times throughout the page, though repetition may dilute urgency; secondary CTA 'Get Started With 70% Off' also present.
PageSpeed score of 57 is below acceptable standards; this severely impacts mobile usability and likely increases bounce rates significantly.
Page builds trust through multiple signals: 20,000+ 5-star reviews, 'Vets in your corner' with team photos, money-back guarantee, free shipping, and real customer/dog imagery throughout.
Layout appears mobile-responsive with stacked sections, but the PageSpeed score of 57 indicates significant mobile performance issues that would impact user experience.
The headline 'Your starter box' with supporting text 'A new approach to mealtime that you and your dog will be obsessed with' is compelling and benefit-focused.
Page displays '20,000+ 5-Star Reviews' prominently and includes multiple customer testimonial images showing real people and dogs enjoying the product.
Landing page perfectly matches the ad's promise of 70% off, free bowl, free Welcome Kit, and health tracking with detailed visual proof of each component.
The offer is crystal clear with explicit breakdown of all components: 70% off, free bowl, free Welcome Kit with puptainer, scoop, and unlimited health check-ins.
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