Ollie
Facebook · Instagram · Audience Network · Video
The ad
If 90% of your camera roll is your dog, we respect the dedication. 🤳 🐕 That's not extra. That's love. 💜 Ollie is here to make sure their meals get that same level of attention. Fresh food. Real ingredients. Feed the obsession. 🐶
Nourish Your Dog with Ollie
Shop nowThe funnel behind it
Offer: 70% off your first box + FREE bowl and Welcome Kit
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at emotional resonance and offer clarity, with a compelling 70% discount prominently displayed and multiple reinforcing CTAs throughout. The page effectively uses dog imagery, social proof through testimonials, and a clear value proposition ("More Than a Meal"). However, it suffers from a critical PageSpeed score of 42, which significantly impacts user experience and conversion potential. The mobile experience appears functional but could be optimized further. The page successfully matches the ad's dog-obsessed positioning and builds trust through vet support and health check-ins, though the slow load time undermines these strengths.
What this funnel does right. Steal these.
- Offer clarity: The 70% off discount plus free bowl and welcome kit is stated clearly and repeatedly throughout the page with no ambiguity.
- Call to action: Multiple prominent CTAs ('Join the Pack', 'Get Started With 70% Off') are well-designed with high contrast and appear frequently, though 'Join the Pack' is more playful than action-oriented.
- Trust signals: The page builds trust through vet support, health check-ins, expert team credentials, money-back guarantee, and real customer testimonials with images.
- Headline: The main headline 'MORE THAN A MEAL' combined with the offer is compelling and benefit-focused, though could be more specific to dog health.
- Message match: The page strongly aligns with the ad's 'dog obsession' theme and emotional positioning around loving your dog, with matching purple branding and fresh food messaging.
- Mobile experience: The layout appears responsive with stacked sections visible on mobile, though the slow page speed likely impacts mobile usability significantly.
- Social proof: The page includes testimonials, expert credentials (vet-developed recipes), and a 'Why members are so obsessed with Ollie' section, but lacks specific review counts or ratings.
Where it's weak
- Page speed3/10
PageSpeed score of 42 is critically slow, indicating significant performance issues that will harm conversion rates and user experience.
Full breakdown
Multiple prominent CTAs ('Join the Pack', 'Get Started With 70% Off') are well-designed with high contrast and appear frequently, though 'Join the Pack' is more playful than action-oriented.
PageSpeed score of 42 is critically slow, indicating significant performance issues that will harm conversion rates and user experience.
The page builds trust through vet support, health check-ins, expert team credentials, money-back guarantee, and real customer testimonials with images.
The layout appears responsive with stacked sections visible on mobile, though the slow page speed likely impacts mobile usability significantly.
The main headline 'MORE THAN A MEAL' combined with the offer is compelling and benefit-focused, though could be more specific to dog health.
The page includes testimonials, expert credentials (vet-developed recipes), and a 'Why members are so obsessed with Ollie' section, but lacks specific review counts or ratings.
The page strongly aligns with the ad's 'dog obsession' theme and emotional positioning around loving your dog, with matching purple branding and fresh food messaging.
The 70% off discount plus free bowl and welcome kit is stated clearly and repeatedly throughout the page with no ambiguity.
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