Grove Collaborative
Facebook · Instagram · Audience Network · Video
The ad
Say goodbye to toxins! 👋 Make the switch to low-tox essentials screened by Grove for over 3,000 harmful ingredients.
Take 20% Off $75
Shop nowThe funnel behind it
Offer: Special offer: 50% OFF VIP MEMBERSHIP $14.99 for your first year. Use code VIP50.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page does well with strong social proof (extensive star ratings on 20+ products, high review counts), clear product pricing, and a clean mobile-responsive layout. However, it suffers from critical weaknesses: the page speed is abysmal (17/100), creating friction for mobile users; the headline "Grove Co. Bestsellers" is generic and doesn't match the ad's "20% Off $75" offer; the primary CTA is product-level "Add to Cart" rather than a conversion-focused action; and the prominent VIP membership offer (50% off) competes with the advertised 20% discount, creating message confusion. The page lacks urgency and doesn't clearly communicate the specific discount mentioned in the ad.
What this funnel does right. Steal these.
- Social proof: Extensive star ratings (4.5+ stars) and high review counts (hundreds to thousands) across 20+ products build strong credibility.
- Trust signals: Brand credibility established through abundant product reviews, sustainability badges ('100% Plastic Free', 'Reduced Plastic Waste'), and clear company information in footer.
- Mobile experience: Layout appears responsive with stacked product cards, but extreme page speed (17/100) severely impacts mobile usability.
Where it's weak
- Page speed: PageSpeed score of 17/100 is critically poor, causing significant load delays and user friction on mobile devices.
- Headline: Generic 'Grove Co. Bestsellers' headline doesn't match the ad's '20% Off $75' offer or communicate the discount value.
- Message match: Ad promises '20% Off $75' but landing page doesn't clearly display this discount or its terms; instead features 50% VIP membership offer.
- Call to action: Product-level 'Add to Cart' buttons are present but lack urgency; no prominent page-level CTA matching the advertised offer.
- Offer clarity: Multiple competing offers (50% VIP membership, 20% off $75, free shipping on $29+) create confusion about the primary promotion.
Full breakdown
Product-level 'Add to Cart' buttons are present but lack urgency; no prominent page-level CTA matching the advertised offer.
PageSpeed score of 17/100 is critically poor, causing significant load delays and user friction on mobile devices.
Brand credibility established through abundant product reviews, sustainability badges ('100% Plastic Free', 'Reduced Plastic Waste'), and clear company information in footer.
Layout appears responsive with stacked product cards, but extreme page speed (17/100) severely impacts mobile usability.
Generic 'Grove Co. Bestsellers' headline doesn't match the ad's '20% Off $75' offer or communicate the discount value.
Extensive star ratings (4.5+ stars) and high review counts (hundreds to thousands) across 20+ products build strong credibility.
Ad promises '20% Off $75' but landing page doesn't clearly display this discount or its terms; instead features 50% VIP membership offer.
Multiple competing offers (50% VIP membership, 20% off $75, free shipping on $29+) create confusion about the primary promotion.
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17dVIDEOShop smarter with Green Rewards VIP
17dVIDEO20% Off Your First Order $75+
17dVIDEOUse WELCOME for 20% off your order $75+
17dVIDEOAfter some time away, the farmhouse needed a solid clean + restock! 🧹🧺 So grateful to @grovecollaborative for providing alll the home goodies a gal could want to keep her home running smoothly. I’ve been using Grove for my cleaning and home products since we moved to the country, they carry the natural niche brands that I can’t find easily in town. They carry Koala Eco, Mollys Suds, Dirty Labs, Beekeepers naturals, Innersense and Soo many more amazing brands! I love how they “pre vet” their inventory - it makes it easy to shop knowing over 3,000 harmful chemicals are banned from their site. No phalates, parabens, microplastics or synthetic fragrance here! Grove is offering y’all $25 off your order of $75 or more using my code “ROHINI25” - restock your home with ease using the link in my bio #ad
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