Grove Collaborative
Facebook · Instagram · Audience Network · Video
The ad
Skip the ingredient research 🔍🤔 Grove curates and vets everyday essentials so shopping feels easier and smarter.
20% Off Your First Order $75+
Get offerThe funnel behind it
Offer: 20% Off Your First Order $75+ | Use code WELCOME
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
Grove's landing page effectively communicates its value proposition (curation + vetting for safer products) and presents a clear, compelling offer (20% off $75+). The page demonstrates strong trust signals through certifications, brand partnerships, and sustainability commitments. Message-to-ad alignment is excellent. However, the page is significantly hampered by a poor PageSpeed score of 41, which will negatively impact mobile conversions and user experience. The lack of customer testimonials or product reviews on the page is a missed opportunity for social proof. CTAs are clear but could be more specific. Overall, this is a well-structured page with good messaging but technical performance issues that need immediate attention.
What this funnel does right. Steal these.
- Offer clarity: Crystal clear offer: 20% off first order with $75+ minimum spend. Code WELCOME prominently displayed. Discount amount and conditions are explicit.
- Call to action: Multiple CTAs present ('Get 20% off + free shipping' button appears twice). Clear, action-oriented. Good button contrast and placement. However, primary CTA text 'Get offer' is generic.
- Trust signals: Strong trust indicators: B Corp certification, Beyond Plastic badge, 50+ vetted brands displayed, 'No harsh chemicals' claim with science backing, free returns policy, carbon-neutral shipping. Privacy policy and terms visible. Lacks specific customer reviews/ratings on page itself.
- Mobile experience: Page appears mobile-responsive with stacked layout, readable text, and accessible buttons. Product category grid displays well. Navigation is clean. Minor: some text density in lower sections.
- Headline: Strong headline 'Looking for safe & sustainable products for your family?' directly addresses pain point. Matches ad messaging about curation and vetting. Benefit-driven.
- Message match: Strong alignment between ad and page. Ad emphasizes curation/vetting; page reinforces 'We do the research for you' and 'carefully curated.' Discount offer matches. Messaging cohesive throughout.
- Social proof: Multiple trust signals present: 14,000+ app ratings (4+ stars), Certified B Corporation badge, Beyond Plastic certification, trusted brand logos (Seventh Generation, Honest, etc.). However, no customer testimonials or reviews visible on page.
Where it's weak
- Page speed: PageSpeed score of 41 is poor. Significantly impacts user experience, especially on mobile. High bounce risk. This is a critical issue for conversion optimization.
Full breakdown
Multiple CTAs present ('Get 20% off + free shipping' button appears twice). Clear, action-oriented. Good button contrast and placement. However, primary CTA text 'Get offer' is generic.
PageSpeed score of 41 is poor. Significantly impacts user experience, especially on mobile. High bounce risk. This is a critical issue for conversion optimization.
Strong trust indicators: B Corp certification, Beyond Plastic badge, 50+ vetted brands displayed, 'No harsh chemicals' claim with science backing, free returns policy, carbon-neutral shipping. Privacy policy and terms visible. Lacks specific customer reviews/ratings on page itself.
Page appears mobile-responsive with stacked layout, readable text, and accessible buttons. Product category grid displays well. Navigation is clean. Minor: some text density in lower sections.
Strong headline 'Looking for safe & sustainable products for your family?' directly addresses pain point. Matches ad messaging about curation and vetting. Benefit-driven.
Multiple trust signals present: 14,000+ app ratings (4+ stars), Certified B Corporation badge, Beyond Plastic certification, trusted brand logos (Seventh Generation, Honest, etc.). However, no customer testimonials or reviews visible on page.
Strong alignment between ad and page. Ad emphasizes curation/vetting; page reinforces 'We do the research for you' and 'carefully curated.' Discount offer matches. Messaging cohesive throughout.
Crystal clear offer: 20% off first order with $75+ minimum spend. Code WELCOME prominently displayed. Discount amount and conditions are explicit.
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17dVIDEOUse WELCOME for 20% off your order $75+
17dVIDEOAfter some time away, the farmhouse needed a solid clean + restock! 🧹🧺 So grateful to @grovecollaborative for providing alll the home goodies a gal could want to keep her home running smoothly. I’ve been using Grove for my cleaning and home products since we moved to the country, they carry the natural niche brands that I can’t find easily in town. They carry Koala Eco, Mollys Suds, Dirty Labs, Beekeepers naturals, Innersense and Soo many more amazing brands! I love how they “pre vet” their inventory - it makes it easy to shop knowing over 3,000 harmful chemicals are banned from their site. No phalates, parabens, microplastics or synthetic fragrance here! Grove is offering y’all $25 off your order of $75 or more using my code “ROHINI25” - restock your home with ease using the link in my bio #ad
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