Graza
Facebook · Instagram · Audience Network · Image
The ad
Meet Graza Homestyle Potato Chips: Crispy, golden potato chips cooked in 100% Extra Virgin Olive Oil! 🫒 Cooked in the good stuff: 100% EVOO 🥔 Special yellow potatoes = extra crispy chips ✨ Four new flavors for all your cravings
Cooked in 100% EVOO
Shop nowThe funnel behind it
Offer: $5.99
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This product page excels at building trust and social proof with 4.9-star ratings from 7,633 verified reviews, detailed product storytelling, and authentic user testimonials. The page effectively communicates the core differentiator (100% EVOO cooking) through visual callouts and educational content about the special yellow potatoes. However, the page suffers from poor mobile optimization and critically slow page speed (30), which significantly hampers conversion potential. The primary CTA "Find in Store" is less conversion-focused than "Shop Now" from the ad, and the page lacks urgency or scarcity messaging. The offer clarity is good but could be stronger with more prominent pricing and bundle options earlier in the funnel.
What this funnel does right. Steal these.
- Social proof: Exceptional social proof with 4.9-star rating from 7,633 verified reviews, 99% recommendation rate, user photos, and multiple detailed 5-star testimonials throughout the page.
- Trust signals: Trust is built through verified reviews, specific farm sourcing details (27 unique farms in Northern Illinois & Red River Valley), transparent ingredient information, and brand storytelling about the production process.
- Message match: Strong alignment with ad messaging about 100% EVOO, special yellow potatoes, and crispy texture; page reinforces all three key ad claims with detailed explanations and visual proof.
- Offer clarity: Price ($5.99) is clearly displayed, product benefits are well-articulated with the 100% EVOO and special yellow potatoes highlighted, though bundle pricing appears lower on the page.
- Headline: The headline 'Classic Sea Salt Olive Oil Potato Chips' is descriptive and benefit-driven but doesn't lead with the most compelling differentiator (EVOO cooking method).
Where it's weak
- Page speed: PageSpeed score of 30 is critically poor, indicating significant performance issues that will cause abandonment and negatively impact conversion rates.
- Mobile experience: Layout appears functional but the page structure with multiple full-width sections and image-heavy design likely creates scrolling friction and readability issues on smaller screens.
Full breakdown
Primary CTA 'Find in Store' is present but less conversion-oriented than the ad's 'Shop Now'; multiple 'Shop Now' CTAs appear lower on the page for bundle products.
PageSpeed score of 30 is critically poor, indicating significant performance issues that will cause abandonment and negatively impact conversion rates.
Trust is built through verified reviews, specific farm sourcing details (27 unique farms in Northern Illinois & Red River Valley), transparent ingredient information, and brand storytelling about the production process.
Layout appears functional but the page structure with multiple full-width sections and image-heavy design likely creates scrolling friction and readability issues on smaller screens.
The headline 'Classic Sea Salt Olive Oil Potato Chips' is descriptive and benefit-driven but doesn't lead with the most compelling differentiator (EVOO cooking method).
Exceptional social proof with 4.9-star rating from 7,633 verified reviews, 99% recommendation rate, user photos, and multiple detailed 5-star testimonials throughout the page.
Strong alignment with ad messaging about 100% EVOO, special yellow potatoes, and crispy texture; page reinforces all three key ad claims with detailed explanations and visual proof.
Price ($5.99) is clearly displayed, product benefits are well-articulated with the 100% EVOO and special yellow potatoes highlighted, though bundle pricing appears lower on the page.
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