Graza
Facebook · Instagram · Audience Network · Video
The ad
🥔🫒 Back and better than ever — crispy, golden potato chips cooked in 100% Extra Virgin Olive Oil!
Cooked in 100% EVOO
Shop nowThe funnel behind it
Offer: $5.99
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This product page excels at building trust and social proof with 4.9-star ratings from 7,633 verified reviews, detailed product storytelling, and authentic customer testimonials. The page effectively communicates the core product benefits (100% Extra Virgin Olive Oil, special yellow potatoes, crispy texture) through multiple formats including visual callouts and narrative sections. However, the page is significantly hampered by poor mobile optimization and critically slow page speed (29/100), which would severely impact conversion rates. The primary CTA "Find in Store" is less conversion-focused than the ad's "Shop now," and there's a disconnect between the ad's emphasis on the product being "back and better" versus the page's more general product presentation. The multiple flavor options and cross-sell bundles are well-presented but may dilute focus from the primary conversion goal.
What this funnel does right. Steal these.
- Social proof: Exceptional social proof with 4.9-star rating from 7,633 verified reviews, 99% recommendation rate, and multiple authentic customer testimonials with verified purchase badges.
- Trust signals: Strong trust signals including detailed product sourcing (27 unique farms in Northern Illinois & Red River Valley), ingredient transparency, verified customer reviews, and 'Verified by Shop' badges.
- Offer clarity: Price is clearly displayed ($5.99) and product specifications are detailed, though the offer lacks urgency or promotional messaging.
- Headline: The headline 'Classic Sea Salt Olive Oil Potato Chips' is descriptive and benefit-focused, clearly communicating the product type and key ingredient.
Where it's weak
- Page speed: PageSpeed score of 29/100 indicates critically poor performance that would cause significant user friction and abandonment on mobile devices.
- Mobile experience: Layout appears to stack vertically but with potential usability issues; the multiple flavor selector boxes and navigation elements may be cramped on mobile screens.
Full breakdown
Primary CTA 'Find in Store' is present but less direct than 'Shop now'; secondary 'Shop Now' buttons appear lower on page for bundles, creating CTA hierarchy confusion.
PageSpeed score of 29/100 indicates critically poor performance that would cause significant user friction and abandonment on mobile devices.
Strong trust signals including detailed product sourcing (27 unique farms in Northern Illinois & Red River Valley), ingredient transparency, verified customer reviews, and 'Verified by Shop' badges.
Layout appears to stack vertically but with potential usability issues; the multiple flavor selector boxes and navigation elements may be cramped on mobile screens.
The headline 'Classic Sea Salt Olive Oil Potato Chips' is descriptive and benefit-focused, clearly communicating the product type and key ingredient.
Exceptional social proof with 4.9-star rating from 7,633 verified reviews, 99% recommendation rate, and multiple authentic customer testimonials with verified purchase badges.
Ad emphasizes 'back and better' positioning and EVOO cooking method, but page focuses more on general product benefits without highlighting the 'return' narrative or new product angle.
Price is clearly displayed ($5.99) and product specifications are detailed, though the offer lacks urgency or promotional messaging.
More ads from Graza
View all →
Keep exploring
Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.