Graza
Facebook · Instagram · Audience Network · Video
The ad
🥔🫒 Back and better than ever — crispy, golden potato chips cooked in 100% Extra Virgin Olive Oil!
Cooked in 100% EVOO
Shop nowThe funnel behind it
Offer: $5.99
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This product page excels at building trust and social proof with 4.9-star ratings from 7,633 verified reviews, detailed product storytelling, and authentic customer testimonials. The page effectively communicates the core product benefits (100% Extra Virgin Olive Oil, special yellow potatoes, crispy texture) through visual callouts and narrative sections. However, the page suffers from poor mobile optimization and critically slow load times (35 PageSpeed score), which significantly hampers conversion potential. The primary CTA "Find in Store" is less conversion-focused than "Shop Now," and the offer clarity could be stronger with more prominent pricing and immediate purchase options above the fold.
What this funnel does right. Steal these.
- Social proof: Exceptional social proof with 4.9-star rating from 7,633 verified reviews, 99% recommendation rate, and multiple authentic 5-star customer testimonials visible.
- Trust signals: Strong trust signals including verified customer reviews, detailed product information, ingredient transparency, and 'Verified by Shop' badges on reviews.
- Headline: Headline 'Classic Sea Salt Olive Oil Potato Chips' is descriptive and benefit-focused, clearly communicating the product and key ingredient.
- Message match: Page strongly aligns with ad messaging about 100% EVOO and crispy golden chips, with prominent visual and textual emphasis on these benefits throughout.
- Offer clarity: Price ($5.99) is clearly displayed, but the primary CTA directs to store locator rather than direct purchase, creating friction.
Where it's weak
- Page speed: PageSpeed score of 35 indicates critically slow load times that will significantly impact user experience and conversion rates.
- Mobile experience: Layout appears functional on mobile but the page structure and navigation suggest suboptimal mobile experience with potential usability issues.
Full breakdown
Primary CTA 'Find in Store' is present but less conversion-optimized than 'Shop Now'; secondary 'Shop Now' buttons appear lower on page for related products.
PageSpeed score of 35 indicates critically slow load times that will significantly impact user experience and conversion rates.
Strong trust signals including verified customer reviews, detailed product information, ingredient transparency, and 'Verified by Shop' badges on reviews.
Layout appears functional on mobile but the page structure and navigation suggest suboptimal mobile experience with potential usability issues.
Headline 'Classic Sea Salt Olive Oil Potato Chips' is descriptive and benefit-focused, clearly communicating the product and key ingredient.
Exceptional social proof with 4.9-star rating from 7,633 verified reviews, 99% recommendation rate, and multiple authentic 5-star customer testimonials visible.
Page strongly aligns with ad messaging about 100% EVOO and crispy golden chips, with prominent visual and textual emphasis on these benefits throughout.
Price ($5.99) is clearly displayed, but the primary CTA directs to store locator rather than direct purchase, creating friction.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.