Ollie
Facebook · Instagram · Audience Network · Video
The ad
#ad use code SMALLPAWS for 70% off your first box at @ollie (sorry Oat, I had to). Link in bio #OlliePartner #dogfood #healthydog
Shop nowThe funnel behind it
Offer: 70% off your first box + FREE bowl and Welcome Kit
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at emotional connection and social proof, with a compelling headline, 20,000+ 5-star reviews prominently displayed, and authentic customer testimonials throughout. The offer is clear and prominent with multiple CTAs. However, the page suffers from a critical PageSpeed score of 45 (very slow), which significantly impacts user experience and conversion rates. The mobile experience appears functional but could be optimized further. The trust signals are strong with the comparison table and FAQ section, but the slow load time undermines the overall effectiveness.
What this funnel does right. Steal these.
- Social proof: The page displays 20,000+ 5-star reviews prominently, includes authentic customer testimonials with photos and dog names, and shows real customer stories.
- Offer clarity: The 70% off offer plus free bowl and welcome kit is stated clearly at the top and repeated throughout the page with multiple CTAs.
- Call to action: Multiple high-contrast CTAs ("Get 70% Off", "Get Started With 70% Off", "Get Ollie Delivered", "Get Started") are strategically placed throughout the page.
- Trust signals: Strong trust signals include 20,000+ reviews, detailed comparison table vs. competitors, comprehensive FAQ section, vet-formulated claims, and human-grade ingredient messaging.
- Headline: "Only the best for your #1" is emotionally resonant and speaks directly to dog owners' feelings about their pets.
- Mobile experience: The page appears responsive with stacked layouts and touch-friendly buttons, though the slow load time likely impacts mobile experience significantly.
- Message match: The ad emphasizes the 70% discount and healthy dog food, which aligns well with the landing page's offer and messaging, though the ad's casual tone differs slightly from the page's professional approach.
Where it's weak
- Page speed: PageSpeed score of 45 indicates poor performance; the page loads slowly, which is a critical conversion killer for mobile users.
Full breakdown
Multiple high-contrast CTAs ("Get 70% Off", "Get Started With 70% Off", "Get Ollie Delivered", "Get Started") are strategically placed throughout the page.
PageSpeed score of 45 indicates poor performance; the page loads slowly, which is a critical conversion killer for mobile users.
Strong trust signals include 20,000+ reviews, detailed comparison table vs. competitors, comprehensive FAQ section, vet-formulated claims, and human-grade ingredient messaging.
The page appears responsive with stacked layouts and touch-friendly buttons, though the slow load time likely impacts mobile experience significantly.
"Only the best for your #1" is emotionally resonant and speaks directly to dog owners' feelings about their pets.
The page displays 20,000+ 5-star reviews prominently, includes authentic customer testimonials with photos and dog names, and shows real customer stories.
The ad emphasizes the 70% discount and healthy dog food, which aligns well with the landing page's offer and messaging, though the ad's casual tone differs slightly from the page's professional approach.
The 70% off offer plus free bowl and welcome kit is stated clearly at the top and repeated throughout the page with multiple CTAs.
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