Ollie
Facebook · Instagram · Messenger · Image
The ad
I didn't overhaul anything. I just swapped Boo's food for Ollie and let it do its thing. A few weeks later his coat was shinier, his stomach was calmer, and he was losing his mind over dinner in the best way. See why our editors are not going back to kibble 🐶✨
The Dog Food Switch Our Editors Swear By
Learn moreThe funnel behind it
Offer: OLLIE Full Fresh Meal Plan
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page excels at building trust through authentic storytelling, detailed personal experience, and clear product differentiation. The narrative is compelling and emotionally resonant, with strong social proof from the author's real dog (Boo) and multiple product images. However, the page suffers from poor mobile optimization and slow load times (41 PageSpeed score), which significantly impact user experience. The CTA placement is somewhat buried within the content rather than prominently featured, and the offer clarity could be stronger with more explicit pricing/plan details visible above the fold. The message match between the ad and page is strong, but technical performance issues undermine conversion potential.
What this funnel does right. Steal these.
- Headline: The headline is compelling, specific, and directly addresses the main objection (cost) while promising a resolution, perfectly matching the ad messaging.
- Message match: Excellent alignment between ad (editor swears by it, coat shinier, stomach calmer, dog loves dinner) and page content (detailed account of Boo's transformation with same benefits).
- Trust signals: Trust is built through authentic first-person narrative, specific dog details, veterinary consultation mentions, TSS approval badge, and transparent discussion of both benefits and practical considerations.
- Social proof: Strong social proof through detailed personal narrative about the author's dog Boo, multiple before/after photos, TSS approval badge, and specific health improvements documented.
- Offer clarity: The offer (Full Fresh Meal Plan) is clearly labeled with a CTA button, but pricing details and plan specifics are not prominently displayed above the fold.
Where it's weak
- Page speed: PageSpeed score of 41 indicates poor performance; the page likely loads slowly and may have significant mobile usability issues.
- Mobile experience: The layout appears to stack vertically but text is dense and images may not be optimized for mobile viewing, suggesting suboptimal mobile experience.
Full breakdown
The primary 'Shop Now' CTA is present but appears mid-page within a featured product box rather than being prominently placed above the fold or repeated throughout.
PageSpeed score of 41 indicates poor performance; the page likely loads slowly and may have significant mobile usability issues.
Trust is built through authentic first-person narrative, specific dog details, veterinary consultation mentions, TSS approval badge, and transparent discussion of both benefits and practical considerations.
The layout appears to stack vertically but text is dense and images may not be optimized for mobile viewing, suggesting suboptimal mobile experience.
The headline is compelling, specific, and directly addresses the main objection (cost) while promising a resolution, perfectly matching the ad messaging.
Strong social proof through detailed personal narrative about the author's dog Boo, multiple before/after photos, TSS approval badge, and specific health improvements documented.
Excellent alignment between ad (editor swears by it, coat shinier, stomach calmer, dog loves dinner) and page content (detailed account of Boo's transformation with same benefits).
The offer (Full Fresh Meal Plan) is clearly labeled with a CTA button, but pricing details and plan specifics are not prominently displayed above the fold.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.