Funnelens

Transparent Labs

Facebook · Instagram · Audience Network · Video

Active
Days running
15 days
Funnel score
53/100
Page speed
47/100

The ad

Transparent Labs ad creative

When combined, Creatine monohydrate and HMB have been shown to enhance strength, increase endurance, decrease fat mass, and prevent lean muscle loss. The added BioPerine® increases bioavailability and absorption. Transparent Labs Creatine HMB contains zero artificial sweeteners, colored dyes, unnecessary fillers, or harmful additives. Sign up for 10% OFF Your First Order!

Creatine HMB

Shop now
Angle: Scientific efficacy with clean ingredientsHook: Benefit-driven claimFormat: Product demo/educational video

The funnel behind it

Transparent Labs landing page

Offer: Want a special discount on Creatine HMB?

53/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page does well with clear visual hierarchy, prominent product imagery, and a straightforward exclusive offer that creates urgency. The mobile-optimized layout with large, tappable buttons is user-friendly. However, the page suffers from poor PageSpeed (47), missing critical product information and benefits details that were promised in the ad, lack of visible social proof (reviews, testimonials, certifications), and minimal trust signals. The headline is generic and doesn't reinforce the product benefits or unique value proposition mentioned in the ad copy. The offer clarity is moderate—while the discount is mentioned, the specific percentage and terms aren't fully visible in these captures.

What this funnel does right. Steal these.

  • Call to action: The primary CTA button 'Yes' is large, prominent, high-contrast blue, and clearly actionable with a secondary option for users who decline.
  • Mobile experience: The layout is mobile-optimized with full-width buttons, readable text, proper spacing, and a vertical single-column design suitable for mobile viewing.

Where it's weak

  • Page speed: PageSpeed score of 47 indicates poor performance with likely slow load times that could negatively impact user experience and conversions.
  • Social proof: No visible customer reviews, testimonials, ratings, certifications, or other social proof elements are shown in the captured page sections.
  • Trust signals: The Transparent Labs logo provides some brand recognition, but there are no visible trust signals such as security badges, certifications, guarantees, or customer testimonials.
  • Headline: The headline 'You've Got An Exclusive Offer' is generic and doesn't communicate the product benefits or unique value proposition mentioned in the ad.
  • Message match: The ad emphasizes product benefits (strength, endurance, fat loss, muscle preservation, BioPerine absorption) but the landing page only shows the product image without displaying these key benefit claims.

Full breakdown

Call to action8/10

The primary CTA button 'Yes' is large, prominent, high-contrast blue, and clearly actionable with a secondary option for users who decline.

Page speed3/10

PageSpeed score of 47 indicates poor performance with likely slow load times that could negatively impact user experience and conversions.

Trust signals4/10

The Transparent Labs logo provides some brand recognition, but there are no visible trust signals such as security badges, certifications, guarantees, or customer testimonials.

Mobile experience8/10

The layout is mobile-optimized with full-width buttons, readable text, proper spacing, and a vertical single-column design suitable for mobile viewing.

Headline5/10

The headline 'You've Got An Exclusive Offer' is generic and doesn't communicate the product benefits or unique value proposition mentioned in the ad.

Social proof3/10

No visible customer reviews, testimonials, ratings, certifications, or other social proof elements are shown in the captured page sections.

Message match5/10

The ad emphasizes product benefits (strength, endurance, fat loss, muscle preservation, BioPerine absorption) but the landing page only shows the product image without displaying these key benefit claims.

Offer clarity6/10

The page mentions 'special discount on Creatine HMB' but the specific discount percentage and terms are not clearly displayed in the visible sections.

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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.