Ollie
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The ad
🐶 Let your pup be the food critic! Announcing our NEW $25 Sampler Box so your pup can try all 5 fresh recipes! 🥣✨ 🥕 Fresh, human-grade ingredients 🧠 Personalized to your dog 🐾 Try a few before going all in
Let Your Dog Taste Test
Shop nowThe funnel behind it
Offer: $25 Fresh Sampler Box
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page does an excellent job of matching the ad promise with clear visual hierarchy, compelling product photography, and a well-structured value proposition. The page effectively communicates the sampler box concept through the "How it works" section and showcases product benefits with high-quality imagery. However, it suffers from a critically slow page speed (52), lacks visible customer testimonials or reviews to build trust, and the CTA button text ("Try Fresh for $25") doesn't match the ad's "Shop now" language, creating minor friction. The mobile experience appears responsive but could be optimized further given the speed issues.
What this funnel does right. Steal these.
- Offer clarity: The $25 Fresh Sampler Box offer is prominently displayed with clear value proposition: five recipes, serving scoop included, and 20% off first full order.
- Headline: The headline 'Find your dog's favorite food' directly addresses the core benefit and aligns well with the ad's taste-test positioning.
- Message match: The page strongly aligns with the ad's core message of letting dogs taste-test multiple recipes before committing to a full subscription.
- Call to action: The primary CTA 'Try Fresh for $25' is prominent, well-designed with good contrast, but appears multiple times with slightly different messaging than the ad's 'Shop now.'
- Mobile experience: The layout appears responsive and mobile-friendly with stacked sections, though the slow page speed (52) negatively impacts the mobile experience.
Where it's weak
- Page speed3/10
PageSpeed score of 52 indicates poor performance; the page loads slowly which significantly impacts user experience and conversion rates.
- Social proof3/10
The page lacks customer testimonials, reviews, ratings, or user-generated content; only mentions 'We're so glad you're part of the Ollie pack' without quantifiable proof.
Full breakdown
The primary CTA 'Try Fresh for $25' is prominent, well-designed with good contrast, but appears multiple times with slightly different messaging than the ad's 'Shop now.'
PageSpeed score of 52 indicates poor performance; the page loads slowly which significantly impacts user experience and conversion rates.
The page mentions 'high-quality ingredients' and shows product packaging, but lacks security badges, customer reviews, guarantees, or third-party certifications to build credibility.
The layout appears responsive and mobile-friendly with stacked sections, though the slow page speed (52) negatively impacts the mobile experience.
The headline 'Find your dog's favorite food' directly addresses the core benefit and aligns well with the ad's taste-test positioning.
The page lacks customer testimonials, reviews, ratings, or user-generated content; only mentions 'We're so glad you're part of the Ollie pack' without quantifiable proof.
The page strongly aligns with the ad's core message of letting dogs taste-test multiple recipes before committing to a full subscription.
The $25 Fresh Sampler Box offer is prominently displayed with clear value proposition: five recipes, serving scoop included, and 20% off first full order.
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