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Fulton & Roark

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Days running
20 days

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The ad

Fulton & Roark ad creative

"If this is your vibe and you want to smell like a dark, mysterious, sultry creature that moves quietly but commands presence, this is Devil's Garden by Fulton & Roark." Devil’s Garden combines the intriguing scent of Incense, the smoky and earthy notes of Haitian Vetiver Root, and the warm and aromatic essence of Cardamom. Crisp notes of Juniper Berry and the leathery scent of Styrax add depth and complexity to the mélange. The resulting fragrance evokes the call of the high desert air and the silent mystery of the massive rock formations. Now available to try at home in our Personalized Discovery Set.

Devil's Garden: Seductive, Spicy, Woody | Find Your Fragrance

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Angle: Aspirational lifestyle identity - positioning fragrance as a tool for embodying a mysterious, commanding personaHook: Conditional identity hook - 'If this is your vibe...'Format: Video with product showcase and sensory storytelling

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