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Fulton & Roark

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Days running
107 days

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The ad

Fulton & Roark ad creative

Ghost Trees captures the intensity of the California coast through sea air, cypress, and clean woods. Named after a legendary California surf locale, opens with a rush of Sea Water and Salt Air, that calls to mind the feeling of being amidst the massive ocean waves. Juniper Berry and White Cypress combine to create an intense freshness that brings a sense of focus and clarity to the accord. One can almost feel the warmth of the sun-bleached Driftwood present in the drydown that completes this tribute to a legendary surf locale. Now available to try at home in our Personalized Discovery Set.

Ghost Trees: Fresh, Intense, Coastal | Find Your Fragrance

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Angle: Lifestyle aspiration through sensory experience and coastal nostalgiaHook: Sensory/emotional imagery with place-based storytellingFormat: Video

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