Graza
Facebook · Instagram · Audience Network · Image
The ad
Mayo's about 65% oil, which is why you gotta use the good stuff!
Real Olive Oil Mayo
Shop nowThe funnel behind it
Offer: $8.99 · 17 Oz
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This product page excels at visual storytelling and ingredient transparency, with beautiful product photography, clear flavor/format options, and detailed comparisons against competitors. However, it suffers from critical CRO weaknesses: the primary CTA is "Find in Store" rather than "Buy Online" (which is buried as a secondary option), the page speed is dangerously slow at 34/100, there's minimal social proof (no reviews, testimonials, or user-generated content visible), and the message match to the ad is weak—the ad emphasizes "good stuff" oil quality but the page leads with "Original" positioning rather than the oil quality differentiator.
What this funnel does right. Steal these.
- Offer clarity: Price and size are clearly displayed ($8.99 · 17 Oz), with three flavor options and two format options presented as distinct, selectable choices.
- Mobile experience: Layout appears responsive with stacked elements, readable text, and touch-friendly buttons, though the narrow viewport makes some sections feel cramped.
- Headline: The headline "Original" Olive Oil Mayo is descriptive but generic; it doesn't emphasize the key differentiator (olive oil quality) that the ad promotes.
Where it's weak
- Social proof: No customer reviews, ratings, testimonials, or user-generated content visible anywhere on the page despite multiple sections.
- Page speed: PageSpeed score of 34/100 indicates poor performance; the page will load slowly, likely causing abandonment before users see key content.
- Call to action: Primary CTA is "Find in Store" (location-based) rather than "Buy Online," which is relegated to a secondary tab, misaligning with typical e-commerce conversion goals.
- Message match: Ad emphasizes 'good stuff' oil quality and the 65% oil composition, but page leads with 'Original' flavor positioning and doesn't prominently highlight oil quality as the primary benefit.
Full breakdown
Primary CTA is "Find in Store" (location-based) rather than "Buy Online," which is relegated to a secondary tab, misaligning with typical e-commerce conversion goals.
PageSpeed score of 34/100 indicates poor performance; the page will load slowly, likely causing abandonment before users see key content.
Brand logo, ingredient transparency, and product details build some trust, but lack of reviews, certifications, or third-party validation weakens credibility.
Layout appears responsive with stacked elements, readable text, and touch-friendly buttons, though the narrow viewport makes some sections feel cramped.
The headline "Original" Olive Oil Mayo is descriptive but generic; it doesn't emphasize the key differentiator (olive oil quality) that the ad promotes.
No customer reviews, ratings, testimonials, or user-generated content visible anywhere on the page despite multiple sections.
Ad emphasizes 'good stuff' oil quality and the 65% oil composition, but page leads with 'Original' flavor positioning and doesn't prominently highlight oil quality as the primary benefit.
Price and size are clearly displayed ($8.99 · 17 Oz), with three flavor options and two format options presented as distinct, selectable choices.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.