Silver Fern Brand
Facebook · Instagram · Audience Network · Video
The ad
Anyone interested in the non-filtered pitch to a quiz for a gut health protocol? Here you go! Many of you will ask stuff like... “Will the protocol help with histamine intolerances, MCAS issues, candida / yeast problems, skin problems, mood, sensitive stomach issues, etc.?” The answer is, “If the issue is connected to the gut the protocols will help it.” We have worked very hard to build a comprehensive protocol. With this will come discomforts, stomach changes, the chance things will get worse before they get better, etc. That’s the truth. But the protocols work too. They work very well. The timelines, products, combination of products together, etc. is all based on what we have learned to work best for people. Yes, the protocols are big. They take time. They are not $5 laxative answers to constipation or insurance covered acid blocker protocols. We built the protocols to help address causes, not mask discomforts. Major causes of health / gut problems includes: Microbial imbalances (bacterial, single cell organisms, fungal/yeast/mold, parasites, etc.) Stomach/gut barrier weaknesses or damage (stomach, small intestine, large intestine) Elevated inflammatory processes Weak immune system responses Interested in taking our no obligation, free quiz to see what protocol we’d recommend for you? Comment QUIZ below and we’ll send it to your DMs! ⭐️There is no cost to taking the quiz and you are not obligated to do anything. If anything, I would do step 1, see how it is working for you, and then decide if step 2 is for you. If you don’t see any improvements then don’t do anymore. It is that simple. #guthealth #healyourgut #supplementsthatwork #gutheathprotocol #constipation #diarrhea #sibo #gerd #ibs #bloating
Shop nowThe funnel behind it
Offer: Immune+ Protocol (Postbiotic+ Stick Pack) - $117.59, Free Shipping on orders $49+
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page does well establishing credibility through detailed scientific explanations of immune system mechanics, ingredient breakdowns with branded components (BIOMend, BetaVia, IMMUSE), and a clear three-step protocol framework. The 100K+ community badge and "Real Reviews from Real Customers" messaging add social proof. However, the page suffers from significant message mismatch with the ad—the ad promotes a free quiz for personalized protocol recommendations, but the page immediately sells a specific product without acknowledging the quiz or offering customization. The CTA is buried below extensive educational content, mobile optimization appears adequate but the page is text-heavy, and trust signals like customer testimonials are mentioned but not shown in the visible sections. The offer clarity is moderate; while pricing is clear ($117.59), the value proposition relies heavily on understanding the science rather than benefit-driven copy.
What this funnel does right. Steal these.
- Call to action7/10
- Page speed7/10
Where it's weak
- Message match2/10
- Social proof4/10
- Headline5/10
Full breakdown
Call to action
7/10Primary CTA 'ADD TO CART' is visually prominent with green button, but it's positioned after extensive educational content rather than early in the page flow.
- Bright green 'ADD TO CART' button is highly visible and contrasts well
- CTA appears in natural product purchase flow (after price, severity, quantity selection)
- Button size and color make it stand out from surrounding text
- CTA is positioned far down the page, requiring significant scrolling before purchase option appears
- No secondary CTAs or urgency elements (limited stock, countdown timer, etc.)
- No alternative CTA matching the ad's 'QUIZ' offer—page doesn't acknowledge the free quiz mentioned in ad
Page speed
7/10PageSpeed score of 69 converts to approximately 6.9 on 0-10 scale; page loads adequately but has room for optimization, particularly for image and video content.
- Page appears to load and display content without major delays
- Navigation and basic page structure render quickly
- PageSpeed score of 69 indicates moderate performance issues
- Multiple product images and supplement fact labels may slow load time
- Embedded video player could impact initial page load speed
Trust signals
6/10Page builds trust through detailed scientific explanations, branded ingredient callouts (BIOMend, BetaVia, IMMUSE), and community size badge, but lacks visible customer testimonials and has FDA disclaimer that may undermine claims.
- Detailed scientific explanations of immune system and ingredient mechanisms
- Branded, recognizable ingredients (BIOMend, BetaVia, IMMUSE) with logos displayed
- 100K+ community badge signals social proof and scale
- FDA disclaimer at bottom ('These statements have not been evaluated...') may reduce trust in health claims
- No visible customer testimonials or case studies despite mentioning 'Real Reviews'
- No company credentials, certifications, or third-party testing badges shown
Mobile experience
6/10Page appears to have mobile-responsive layout with stacked elements, but text-heavy content and long scrolling requirements may create friction on mobile devices.
- Navigation menu appears to be mobile-accessible (hamburger menu visible in top right)
- Product images and supplement facts appear to be responsive
- Add to cart button is large enough for mobile interaction
- Extensive text content requires significant scrolling on mobile, creating friction
- Video player in product section may not auto-play or load efficiently on mobile
- Multiple dropdown menus and product options may be cumbersome on small screens
Headline
5/10Headline is generic and feature-focused ('New and Improved') rather than benefit-driven or problem-focused.
- Uses brand name 'Immune+ Protocol' for recognition
- Signals product update with 'New and Improved'
- No benefit or problem statement—doesn't answer 'why should I care?'
- Doesn't differentiate from competitors or explain unique value
- Doesn't connect to the ad's promise of personalized protocol recommendations
Social proof
4/10Page mentions 'Real Reviews from Real Customers' and '100K+ improving their gut health' badge, but no actual customer testimonials, ratings, or reviews are visible in the provided screenshots.
- 100K+ community badge displayed prominently below product options
- 'Real Reviews from Real Customers' text appears in header area
- No actual customer reviews, ratings, or testimonials shown on page
- No star ratings visible despite mentioning real reviews
- No specific success stories or before/after results displayed
Message match
2/10Severe mismatch: ad promotes a free, no-obligation quiz to determine personalized protocol recommendations, but page immediately sells a specific product without mentioning the quiz or offering customization.
- Page does address gut health and protocols as mentioned in ad
- Product name 'Immune+ Protocol' aligns with ad's protocol discussion
- Ad's primary CTA is 'Comment QUIZ' for free personalized recommendations; page has no quiz or customization option
- Ad emphasizes 'no obligation' and 'free'; page immediately asks for $117.59
- Ad discusses multiple protocol steps and customization; page sells single product without acknowledging personalization
Offer clarity
6/10Price is clearly stated ($117.59) and free shipping threshold is visible, but the actual product contents and why this specific severity level matters are buried in technical explanations.
- Price prominently displayed: $117.59
- Free shipping threshold clearly stated: on orders $49+
- Severity dropdown shows product options (Mild Issues, Moderate to Severe)
- No clear benefit statement above the fold—headline focuses on 'new and improved' without explaining what problem it solves
- Product differentiation unclear—why choose this over other immune supplements?
- Dosing and timeline expectations buried deep in page (Step 1 Mild Issues - 90 days)
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