Transparent Labs
Facebook · Instagram · Audience Network · Video
The ad
BULK BLACK is the epitome of a hard-hitting, clinically dosed pre-workout. With 100% formula transparency, proven nitric oxide boosters, hard-hitting nootropics, natural testosterone-supporting ingredients, and muscle fortifiers, this pre-workout powder goes above and beyond to meet the demands of dedicated athletes, gym-goers, and bodybuilders. Each scoop of BULK BLACK packs over 17 grams of active ingredients dosed according to clinical research and scientific evidence so you can bring the noise every time you enter the trenches. Experience intense muscle pumps, improved strength, lasting endurance, and a psychotropic rush that lifts your mood, focus, and drive for hours on end without jitters or the dreaded post-workout crash. Like all of our pre-workout formulas, BULK BLACK contains absolutely no artificial sweeteners, flavors, food dyes, or added sugars. This is as clean as a clean pre-workout gets. Plus, sign up for 10% OFF Your First Order!
BULK BLACK Pre-Workout Supplement
Shop nowThe funnel behind it
Offer: To claim it, tell us: what are you shopping for?
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page does several things well: it uses a clear, benefit-driven headline that creates urgency and curiosity, the mobile layout is clean and responsive with large touch-friendly buttons, and the segmentation approach (asking what users are shopping for) shows smart audience targeting. However, the page has significant weaknesses: the primary CTA is confusing—users must select a category before proceeding, which adds friction and doesn't directly match the ad's "Shop now" call-to-action; there's no visible social proof, testimonials, or trust signals on the visible portions; the offer itself is vague ("special offer") without clearly stating the 10% discount mentioned in the ad; and the page speed score of 58 is below optimal, which could hurt conversion rates. The message match is moderate—the page acknowledges the offer but doesn't clearly communicate the specific product (BULK BLACK pre-workout) or the discount percentage upfront.
What this funnel does right. Steal these.
- Mobile experience: The mobile layout is clean and responsive with large, easily-tappable blue buttons and clear spacing, making it user-friendly on mobile devices.
- Headline: The headline 'YOU'VE GOT A SPECIAL OFFER' creates urgency and curiosity, though it's generic and doesn't mention the specific product.
Where it's weak
- Social proof: No visible testimonials, reviews, ratings, or social proof elements are present on the visible portions of the page.
- Call to action: The primary CTA requires users to select a category first rather than directly proceeding to purchase, adding friction to the conversion path.
- Message match: The page acknowledges an offer but doesn't clearly communicate the BULK BLACK pre-workout product or the specific 10% discount mentioned in the ad copy.
- Offer clarity: The page mentions 'special offer' but doesn't clearly state the 10% discount or specify what product/offer is being promoted until users make a selection.
Full breakdown
The primary CTA requires users to select a category first rather than directly proceeding to purchase, adding friction to the conversion path.
PageSpeed score of 58 indicates moderate performance; while not critically slow, there's room for improvement to reduce bounce rates.
The Transparent Labs logo provides some brand recognition, but the page lacks additional trust signals like security badges, guarantees, or customer testimonials.
The mobile layout is clean and responsive with large, easily-tappable blue buttons and clear spacing, making it user-friendly on mobile devices.
The headline 'YOU'VE GOT A SPECIAL OFFER' creates urgency and curiosity, though it's generic and doesn't mention the specific product.
No visible testimonials, reviews, ratings, or social proof elements are present on the visible portions of the page.
The page acknowledges an offer but doesn't clearly communicate the BULK BLACK pre-workout product or the specific 10% discount mentioned in the ad copy.
The page mentions 'special offer' but doesn't clearly state the 10% discount or specify what product/offer is being promoted until users make a selection.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.