Library/beauty· ALL

Kopari Beauty

Facebook · Instagram · Messenger · Image

Active

All Kopari Beauty ads & funnels →Meta Ad Library

Days running

81 days

Funnel score

45/100

Page speed

16/100

The ad

Save $28 on our NEW West Coast Radiance Trio that inlcudes our newest SPF launch: Sun Veil Illuminator SPF 30 for Face & Body plus our tried & true best-selling Rose Gold Sunglaze Sheer Body Mist SPF 42 ✨ We’ve also included our exclusive Kabuki Brush to make application a total dream ☀️ First time customers receive an ADDITIONAL 10% OFF their first order!

SAVE $28 When You Bundle (+ Exclusive Kabuki Brush!) ☀️

Shop now

Angle: Value bundling with exclusive bonus + first-time customer incentiveHook: Savings/discount with scarcity (new product launch)Format: Product bundle showcase image

View this ad in Meta Ad Library →

The funnel behind it

Offer: Save $28 on West Coast Radiance Trio bundle including Sun Veil Illuminator SPF 30, Rose Gold Sunglaze SPF 42, and exclusive Kabuki Brush. First-time customers get additional 10% off.

Full landing page teardown →Visit landing page →

45/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page has fundamental performance and content issues that severely undermine conversion potential. The critical blocker is the PageSpeed score of 16, which will cause most users to abandon before the page loads. The visible page content is sparse/minimal, making it impossible to assess if product details, images, and social proof are present below the fold. The ad-to-page message match is unclear due to limited visible content. While the ad copy itself is reasonably clear about the bundle offer, the landing experience fails to support conversion with missing trust signals, social proof, and likely poor mobile optimization. Immediate priorities: fix page speed (likely image optimization, code minification), ensure product imagery and details load quickly, add customer reviews/testimonials, and verify mobile responsiveness.

What this funnel does right. Steal these.

Headline: Strong headline with clear value proposition ($28 savings) and bonus item callout, though emoji usage may reduce professionalism
Offer clarity: Clear bundle savings ($28) and product inclusions stated, but multiple offers (bundle discount + 10% first-time) creates slight confusion about final pricing

Where it's weak

Page speed: PageSpeed score of 16 is critically poor; page will have severe loading delays, high bounce risk, and poor user experience
Social proof: No visible social proof on landing page - no reviews, testimonials, ratings, or user-generated content present
Trust signals: Minimal trust signals visible; no security badges, guarantees, or brand credibility markers apparent on visible page area
Mobile experience: Page appears to have minimal content visible on mobile; layout seems incomplete or poorly optimized for mobile viewing
Message match: Ad promises bundle details and Kabuki brush inclusion, but landing page appears mostly blank/minimal - unclear if product details are visible below fold

Full breakdown

Call to action6/10

Generic 'Shop now' CTA lacks urgency or specificity; could be stronger with action-oriented language like 'Get Bundle' or scarcity messaging

Page speed1/10

PageSpeed score of 16 is critically poor; page will have severe loading delays, high bounce risk, and poor user experience

Trust signals4/10

Minimal trust signals visible; no security badges, guarantees, or brand credibility markers apparent on visible page area

Mobile experience4/10

Page appears to have minimal content visible on mobile; layout seems incomplete or poorly optimized for mobile viewing

Headline7/10

Strong headline with clear value proposition ($28 savings) and bonus item callout, though emoji usage may reduce professionalism

Social proof2/10

No visible social proof on landing page - no reviews, testimonials, ratings, or user-generated content present

Message match5/10

Ad promises bundle details and Kabuki brush inclusion, but landing page appears mostly blank/minimal - unclear if product details are visible below fold

Offer clarity7/10

Clear bundle savings ($28) and product inclusions stated, but multiple offers (bundle discount + 10% first-time) creates slight confusion about final pricing