Kopari Beauty
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The ad
Save $28 on our NEW West Coast Radiance Trio that inlcudes our newest SPF launch: Sun Veil Illuminator SPF 30 for Face & Body plus our tried & true best-selling Rose Gold Sunglaze Sheer Body Mist SPF 42 ✨ We’ve also included our exclusive Kabuki Brush to make application a total dream ☀️ First time customers receive an ADDITIONAL 10% OFF their first order!
SAVE $28 When You Bundle (+ Exclusive Kabuki Brush!) ☀️
Shop nowThe funnel behind it
Offer: Save $28 on West Coast Radiance Trio bundle including Sun Veil Illuminator SPF 30, Rose Gold Sunglaze SPF 42, and exclusive Kabuki Brush. First-time customers get additional 10% off.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page has critical CRO issues. The PageSpeed score of 12 is catastrophically low and will severely impact conversions. The page layout appears incomplete or poorly designed with excessive whitespace and minimal content visibility. While the ad copy is reasonably clear about the bundle offer, the landing page fails to effectively present the offer, products, or trust signals. Mobile experience is poor, social proof is absent, and the generic CTA doesn't leverage the compelling offer details from the ad. The disconnect between ad messaging and page presentation (message_match) further undermines conversion potential.
What this funnel does right. Steal these.
- Offer clarity: Clear bundle savings ($28) and included items listed, but multiple offers (bundle discount + 10% first-time) creates slight confusion
Where it's weak
- Page speed: PageSpeed score of 12 is critically poor; severe performance issues will cause high bounce rates and abandonment
- Social proof: No visible social proof, testimonials, reviews, or user-generated content on landing page screenshot
- Mobile experience: Screenshot shows mostly blank/beige space with minimal content visible; poor mobile layout and content hierarchy evident
- Trust signals: No visible trust signals, security badges, guarantees, or brand credibility markers on visible page area
- Message match: Ad emphasizes bundle savings and Kabuki brush, but landing page appears to show minimal product imagery or bundle presentation
- Call to action: Generic 'Shop now' CTA lacks urgency or specificity; doesn't reinforce the offer or create compelling action motivation
Full breakdown
Generic 'Shop now' CTA lacks urgency or specificity; doesn't reinforce the offer or create compelling action motivation
PageSpeed score of 12 is critically poor; severe performance issues will cause high bounce rates and abandonment
No visible trust signals, security badges, guarantees, or brand credibility markers on visible page area
Screenshot shows mostly blank/beige space with minimal content visible; poor mobile layout and content hierarchy evident
Headline mentions savings and brush inclusion, but lacks product category clarity and emotional benefit beyond discount
No visible social proof, testimonials, reviews, or user-generated content on landing page screenshot
Ad emphasizes bundle savings and Kabuki brush, but landing page appears to show minimal product imagery or bundle presentation
Clear bundle savings ($28) and included items listed, but multiple offers (bundle discount + 10% first-time) creates slight confusion
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.