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Kopari Beauty

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All Kopari Beauty ads & funnels →Meta Ad Library

Days running

22 days

Funnel score

38/100

Page speed

14/100

The ad

NEW ✨ Unveil your most radiant skin with this glow-forward SPF duo made for luminous face and body protection. ☀️ Sun Veil Illuminating Elixir SPF 38 delivers a silky, serum-like base for the face — hydrating, brightening, and melting effortlessly into skin. ☀️ Sun Veil Illuminating Sunscreen SPF 30 enhances both face and body with a warm, golden sheen and mineral SPF protection for a soft, sunlit finish. Paired with a plush bronzer brush for smooth, even blending, this set makes radiant, protected skin easier than ever.

Save $33 on the ultimate SPF glow set ✨

Shop now

Angle: Luxury sun protection with aesthetic glow enhancementHook: Product innovation + savings incentiveFormat: Product demo video

View this ad in Meta Ad Library →

The funnel behind it

Offer: Scratch-off discount (amount unclear)

Full landing page teardown →Visit landing page →

38/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page suffers from fundamental CRO failures. The primary issue is severe message-to-page mismatch: the ad promises a specific SPF product set with a $33 discount, but the landing page presents a gamified scratch-off experience with no visible product information. The catastrophic PageSpeed score of 14 will cause immediate abandonment. The page lacks essential trust signals (reviews, certifications, detailed product info) and social proof. The 'luck-based' discount mechanic feels deceptive rather than transparent. The CTA is unclear and doesn't align with the ad promise. For a beauty/skincare product, this approach is particularly problematic as customers need detailed ingredient/benefit information before purchase.

Where it's weak

Page speed: PageSpeed score of 14 is critically poor. Extremely slow load times will cause high bounce rates and poor user experience.
Social proof: No visible reviews, ratings, testimonials, or user-generated content on the landing page. Critical missing element for beauty/skincare products.
Trust signals: Gamified 'luck-based' discount undermines trust. No brand credentials, certifications, or product details visible. Feels gimmicky rather than professional for skincare brand.
Message match: Severe mismatch: Ad promotes specific SPF products with detailed benefits; landing page shows gamified scratch-off experience with no product details visible. Ad promises savings; page offers luck-based discount.
Call to action: CTA is generic 'SCRATCH HERE' button. Lacks urgency, clarity on next step, or connection to 'Shop now' promised in ad. Low conversion intent.
Headline: Landing page shows 'TRY YOUR LUCK' with scratch-off mechanic, which doesn't match ad headline about '$33 savings.' Confusing disconnect between promised offer and actual page experience.

Full breakdown

Call to action4/10

CTA is generic 'SCRATCH HERE' button. Lacks urgency, clarity on next step, or connection to 'Shop now' promised in ad. Low conversion intent.

Page speed1/10

PageSpeed score of 14 is critically poor. Extremely slow load times will cause high bounce rates and poor user experience.

Trust signals3/10

Gamified 'luck-based' discount undermines trust. No brand credentials, certifications, or product details visible. Feels gimmicky rather than professional for skincare brand.

Mobile experience6/10

Layout appears mobile-responsive but scratch-off interaction may be awkward on mobile. Image-heavy design without clear product information hierarchy.

Headline5/10

Landing page shows 'TRY YOUR LUCK' with scratch-off mechanic, which doesn't match ad headline about '$33 savings.' Confusing disconnect between promised offer and actual page experience.

Social proof2/10

No visible reviews, ratings, testimonials, or user-generated content on the landing page. Critical missing element for beauty/skincare products.

Message match3/10

Severe mismatch: Ad promotes specific SPF products with detailed benefits; landing page shows gamified scratch-off experience with no product details visible. Ad promises savings; page offers luck-based discount.

Offer clarity6/10

Discount amount ($33) is mentioned in ad headline but no original/final price visible on landing page. Unclear what customer is actually getting for the savings.