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AG1 by Athletic Greens

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All AG1 by Athletic Greens ads & funnels →Meta Ad Library

Days running

20 days

Funnel score

71/100

Page speed

29/100

The ad

AG1 Pro delivers advanced muscle and gut support built on the foundation of AG1 Next Gen.*

Stronger mornings start here.

Shop now

Angle: Health optimization through superior product formulationHook: Aspirational benefit statementFormat: Static image with text overlay

View this ad in Meta Ad Library →

The funnel behind it

Offer: $3.30 PER DAY · FREE SHIPPING · CANCEL ANYTIME

Visit landing page →

71/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page excels at message matching (GLP-1 focus aligns perfectly with ad), offers clear value proposition with specific benefits (creatine, HMB, gut support), and builds substantial trust through 60,000+ verified reviews, NSF certification, 90-day guarantee, and 15+ years of research. However, it's severely hampered by a critical PageSpeed score of 29 (extremely slow), which will cause significant bounce rates and poor mobile experience. The CTA placement is adequate but could be more prominent above the fold. The offer clarity is strong with transparent pricing ($99/month) and included benefits clearly listed, though the mobile experience likely suffers from the slow load time.

What this funnel does right. Steal these.

Social proof: Exceptional social proof with 60,000+ verified 5-star reviews, NSF certification, 90-day money-back guarantee, clinically tested ingredients, and multiple customer testimonials throughout the page.
Message match: Excellent alignment between ad messaging ('advanced muscle and gut support') and page content, with explicit GLP-1 user targeting and benefits matching ad primary text.
Offer clarity: Pricing is transparent ($99/month, $3.30/day), with clear inclusions: 30-day supply, free Pro Shaker, free shipping, and anytime cancellation.
Trust signals: Strong trust signals including NSF certification badge, 90-day money-back guarantee, clinical research backing (15+ years), and extensive verified customer reviews with specific testimonials.
Headline: Strong, benefit-driven headline 'The advanced muscle & gut support GLP1 users actually need' directly addresses the target audience and their pain point.
Call to action: Primary CTA 'Get Started' appears multiple times (green button) but could be more prominent above the fold; secondary 'Get AG1 Pro' CTA at bottom is clear but placement is late in the funnel.

Where it's weak

Page speed: PageSpeed score of 29 is critically poor, indicating very slow load times that will cause high bounce rates and poor conversion performance.
Mobile experience: Layout appears responsive but PageSpeed score of 29 indicates severe mobile performance issues that will degrade user experience significantly.

Full breakdown

Call to action7/10

Primary CTA 'Get Started' appears multiple times (green button) but could be more prominent above the fold; secondary 'Get AG1 Pro' CTA at bottom is clear but placement is late in the funnel.

Page speed2/10

PageSpeed score of 29 is critically poor, indicating very slow load times that will cause high bounce rates and poor conversion performance.

Trust signals8/10

Strong trust signals including NSF certification badge, 90-day money-back guarantee, clinical research backing (15+ years), and extensive verified customer reviews with specific testimonials.

Mobile experience5/10

Layout appears responsive but PageSpeed score of 29 indicates severe mobile performance issues that will degrade user experience significantly.

Headline8/10

Strong, benefit-driven headline 'The advanced muscle & gut support GLP1 users actually need' directly addresses the target audience and their pain point.

Social proof9/10

Exceptional social proof with 60,000+ verified 5-star reviews, NSF certification, 90-day money-back guarantee, clinically tested ingredients, and multiple customer testimonials throughout the page.

Message match9/10

Excellent alignment between ad messaging ('advanced muscle and gut support') and page content, with explicit GLP-1 user targeting and benefits matching ad primary text.

Offer clarity9/10

Pricing is transparent ($99/month, $3.30/day), with clear inclusions: 30-day supply, free Pro Shaker, free shipping, and anytime cancellation.