Funnelens

Transparent Labs

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Active
Days running
11 days
Funnel score
55/100
Page speed
58/100

The ad

Transparent Labs ad creative

Studies show up to 40% of the weight lost on GLP-1 medications comes from lean muscle — not fat. Muscle loss slows your metabolism and makes it harder to keep the weight off once you stop. Creatine + HMB is the clinically studied combination that helps fight back. Transparent Labs Creatine HMB gives you both in one clean, zero-sugar formula.

GLP-1 is Stealing Your Muscle

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Angle: Problem-solution: GLP-1 side effect mitigation through supplementationHook: Fear-based/consequence-driven (muscle loss risk)Format: Static image with text overlay

The funnel behind it

Transparent Labs landing page

Offer: Want a special discount on Creatine HMB?

55/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page uses a modal/popup strategy that diverges significantly from the ad's core message about GLP-1 muscle loss. While the page does feature the Creatine HMB product prominently and has clean design with good mobile optimization, it fails to establish the critical connection between the ad's problem statement (GLP-1 stealing muscle) and the solution. The exclusive offer framing is generic and doesn't reinforce the clinical evidence or unique value proposition mentioned in the ad. The page lacks visible social proof, detailed product benefits, or trust signals that would justify the premium positioning. The CTA options ("Yes" vs "No thanks, I'll pay full price") create a false choice that may feel manipulative rather than persuasive.

What this funnel does right. Steal these.

  • Mobile experience: The page displays well on mobile with properly sized buttons, readable text, and a clean vertical layout optimized for smaller screens.
  • Call to action: The primary CTA 'Yes' is clear and action-oriented, with a secondary option providing an escape route, though the framing feels somewhat manipulative.

Where it's weak

  • Social proof: No visible customer testimonials, reviews, clinical study citations, or trust badges are shown in the captured page sections.
  • Message match: The ad emphasizes clinical evidence about GLP-1 muscle loss and creatine+HMB as a solution, but the landing page focuses on an exclusive discount offer without reinforcing these key benefits.
  • Trust signals: The Transparent Labs logo is visible, but the page lacks security badges, clinical citations, ingredient transparency, or other trust-building elements mentioned in the ad.
  • Headline: The headline 'You've Got An Exclusive Offer' is generic and doesn't connect to the ad's compelling GLP-1 muscle loss narrative.

Full breakdown

Call to action7/10

The primary CTA 'Yes' is clear and action-oriented, with a secondary option providing an escape route, though the framing feels somewhat manipulative.

Page speed6/10

PageSpeed score of 58 indicates moderate performance with room for improvement in loading speed and responsiveness.

Trust signals5/10

The Transparent Labs logo is visible, but the page lacks security badges, clinical citations, ingredient transparency, or other trust-building elements mentioned in the ad.

Mobile experience8/10

The page displays well on mobile with properly sized buttons, readable text, and a clean vertical layout optimized for smaller screens.

Headline5/10

The headline 'You've Got An Exclusive Offer' is generic and doesn't connect to the ad's compelling GLP-1 muscle loss narrative.

Social proof3/10

No visible customer testimonials, reviews, clinical study citations, or trust badges are shown in the captured page sections.

Message match4/10

The ad emphasizes clinical evidence about GLP-1 muscle loss and creatine+HMB as a solution, but the landing page focuses on an exclusive discount offer without reinforcing these key benefits.

Offer clarity6/10

The offer mentions 'special discount on Creatine HMB' but the actual discount amount and terms are not visible in the captured page sections.

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