Graza
Facebook · Instagram · Audience Network · Video
The ad
Meet Graza Homestyle Potato Chips: Crispy, golden potato chips cooked in 100% Extra Virgin Olive Oil! 🫒 Cooked in the good stuff: 100% EVOO 🥔 Special yellow potatoes = extra crispy chips ✨ Four new flavors for all your cravings
Cooked in 100% EVOO
Shop nowThe funnel behind it
Offer: $5.99
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This product page excels at building trust and social proof with 4.9-star ratings from 7,633 verified reviews, detailed product storytelling, and clear ingredient transparency. The page effectively communicates the unique value proposition (100% EVOO, special yellow potatoes) through visual callouts and educational content. However, the page suffers from poor mobile optimization with cramped layouts and small touch targets, and the primary CTA "Find in Store" is less conversion-focused than "Shop Now" which appears lower on the page. The PageSpeed score of 41 is critically slow and will hurt conversion rates significantly.
What this funnel does right. Steal these.
- Social proof: Exceptional social proof with 4.9-star rating from 7,633 verified reviews, 99% recommendation rate, customer photos, and multiple 5-star testimonials throughout the page.
- Trust signals: Strong trust signals including verified customer reviews, detailed ingredient transparency, 'Powered by Pear Commerce' badge, and educational content about the product-making process.
- Message match: Page strongly aligns with ad messaging about 100% EVOO and special yellow potatoes, with detailed explanations and visual callouts matching the ad's key claims.
- Offer clarity: Price is clearly displayed ($5.99) and the product offer is well-defined with multiple flavor options shown, though bundle pricing could be more prominent.
- Headline: The headline 'Classic Sea Salt Olive Oil Potato Chips' is descriptive but somewhat generic; it doesn't lead with the compelling 'Cooked in 100% EVOO' angle from the ad.
Where it's weak
- Page speed: PageSpeed score of 41 is critically slow and will significantly impact user experience and conversion rates on mobile devices.
- Mobile experience: Mobile layout appears cramped with small text, limited whitespace, and navigation elements that may be difficult to tap; the flavor selector and CTAs could be more mobile-friendly.
Full breakdown
Primary CTA 'Find in Store' is less conversion-focused than the secondary 'Shop Now' buttons; the main CTA doesn't drive direct e-commerce action.
PageSpeed score of 41 is critically slow and will significantly impact user experience and conversion rates on mobile devices.
Strong trust signals including verified customer reviews, detailed ingredient transparency, 'Powered by Pear Commerce' badge, and educational content about the product-making process.
Mobile layout appears cramped with small text, limited whitespace, and navigation elements that may be difficult to tap; the flavor selector and CTAs could be more mobile-friendly.
The headline 'Classic Sea Salt Olive Oil Potato Chips' is descriptive but somewhat generic; it doesn't lead with the compelling 'Cooked in 100% EVOO' angle from the ad.
Exceptional social proof with 4.9-star rating from 7,633 verified reviews, 99% recommendation rate, customer photos, and multiple 5-star testimonials throughout the page.
Page strongly aligns with ad messaging about 100% EVOO and special yellow potatoes, with detailed explanations and visual callouts matching the ad's key claims.
Price is clearly displayed ($5.99) and the product offer is well-defined with multiple flavor options shown, though bundle pricing could be more prominent.
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