AG1 by Athletic Greens
Facebook · Instagram · Messenger · Video
The ad
With energy support from superfoods and B vitamins, AG1 helps Hugh start every day ready to go.* *Please refer to drinkAG1.com for full disclosure
Hugh Jackman is a Morning Person
Learn moreThe funnel behind it
Offer: One scoop of AG1 delivers 75+ high-quality ingredients – multivitamins, multiminerals, probiotics, and more – selected for potency, absorption, and nutrient synergy.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page leverages strong celebrity endorsement and clear product benefits effectively, with excellent trust signals (NSF Certified Sport, third-party certifications, quality standards). The headline and messaging align well with the ad promise of energy support. However, the page suffers from poor mobile optimization and slow load times (PageSpeed 41), which significantly impact user experience. The CTA hierarchy could be clearer—"Shop AG1" appears multiple times but "Learn More" is also prominent, potentially splitting conversion intent. Social proof is present but could be stronger with more customer testimonials beyond Hugh's endorsement.
What this funnel does right. Steal these.
- Trust signals: Multiple trust signals present including NSF Certified Sport badge, third-party certifications, quality standards explanation, and detailed ingredient/benefit disclosures with scientific backing.
- Headline: The headline 'Consistency Looks Good on Hugh' is compelling and ties directly to the celebrity endorsement while hinting at the product's daily-use benefit.
- Message match: Ad promises 'energy support from superfoods and B vitamins' and the page delivers with detailed explanations of energy-yielding metabolism and ingredient benefits matching the ad claim.
- Offer clarity: The offer clearly states 75+ high-quality ingredients with specific benefits (multivitamins, minerals, probiotics) and explains the value proposition of potency and nutrient synergy.
- Call to action: Primary CTA 'Shop AG1' is prominent with a bright green button above the fold, though secondary 'Learn More' CTAs create some conversion path ambiguity.
- Social proof: Strong celebrity endorsement from Hugh Jackman with his testimonial quote, NSF Certified Sport badge, and mentions of third-party certifications and quality standards, but lacks customer reviews or user testimonials.
Where it's weak
- Page speed: PageSpeed score of 41 indicates poor performance; slow load times will negatively impact user experience and conversion rates, particularly on mobile devices.
- Mobile experience: Page appears responsive but the extensive scrolling required and dense text blocks suggest suboptimal mobile experience with poor readability and navigation flow.
Full breakdown
Primary CTA 'Shop AG1' is prominent with a bright green button above the fold, though secondary 'Learn More' CTAs create some conversion path ambiguity.
PageSpeed score of 41 indicates poor performance; slow load times will negatively impact user experience and conversion rates, particularly on mobile devices.
Multiple trust signals present including NSF Certified Sport badge, third-party certifications, quality standards explanation, and detailed ingredient/benefit disclosures with scientific backing.
Page appears responsive but the extensive scrolling required and dense text blocks suggest suboptimal mobile experience with poor readability and navigation flow.
The headline 'Consistency Looks Good on Hugh' is compelling and ties directly to the celebrity endorsement while hinting at the product's daily-use benefit.
Strong celebrity endorsement from Hugh Jackman with his testimonial quote, NSF Certified Sport badge, and mentions of third-party certifications and quality standards, but lacks customer reviews or user testimonials.
Ad promises 'energy support from superfoods and B vitamins' and the page delivers with detailed explanations of energy-yielding metabolism and ingredient benefits matching the ad claim.
The offer clearly states 75+ high-quality ingredients with specific benefits (multivitamins, minerals, probiotics) and explains the value proposition of potency and nutrient synergy.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.