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Ritual

Facebook · Instagram · Messenger · Video

Active

All Ritual ads & funnels →Meta Ad Library

Days running

7 days

Funnel score

58/100

Page speed

38/100

The ad

The clinically proven postnatal, shown to improve breast milk quality and support the increased demands for lactating moms postpartum.†*

Key nutrients for moms postpartum, with added support for lactation*

Shop now

Angle: Clinical efficacy and health optimization for postpartum mothersHook: Credibility-based (clinical proof)Format: Video

View this ad in Meta Ad Library →

The funnel behind it

Offer: Bump up your essential support — from preconception to the third trimester.*

Visit landing page →

58/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This page does well with trust-building through clinical evidence, transparent sourcing claims, and multiple social proof elements (5-star reviews, "Best Seller" badges, "Clinically-Studied" labels). The mobile experience is clean and product-focused. However, the page significantly underperforms on message-match with the ad—the ad specifically promotes postpartum/lactation support, but the landing page is a broad pregnancy category page featuring preconception through third trimester products, with postpartum products buried lower. The primary CTA is weak ("Add" buttons scattered across products rather than a clear conversion goal), and the page speed is critically poor at 38, which will hurt conversion rates and user experience.

What this funnel does right. Steal these.

Trust signals: Trust is well-established through clinical trial data, third-party testing claims, transparent sourcing messaging ('Traceable science with transparent sourcing'), and multiple trust badges in the footer.
Mobile experience: Mobile layout is clean and responsive with well-organized product cards, readable text, and accessible navigation, though the slow page speed undermines the experience.
Social proof: Strong social proof throughout: 5-star reviews, 'Best Seller' badges, 'Clinically-Studied' labels, 'FREE GIFT' badges, and detailed clinical trial information in the footer establish credibility.
Offer clarity: The offer is clear at the top ('Bump up your essential support from preconception to the third trimester'), but doesn't align with the ad's postpartum/lactation focus, creating confusion about what the page is actually promoting.

Where it's weak

Page speed: PageSpeed score of 38 is critically poor and will significantly impact bounce rates, user experience, and conversion rates on mobile devices.
Message match: Critical mismatch: the ad promotes postpartum/lactation support, but the landing page is a broad pregnancy category page with postpartum products buried below the fold, not prominently featured.
Call to action: Primary CTAs are weak 'Add' buttons scattered across individual products rather than a clear, compelling call-to-action that drives conversion or matches the ad's 'Shop now' intent.

Full breakdown

Call to action4/10

Primary CTAs are weak 'Add' buttons scattered across individual products rather than a clear, compelling call-to-action that drives conversion or matches the ad's 'Shop now' intent.

Page speed2/10

PageSpeed score of 38 is critically poor and will significantly impact bounce rates, user experience, and conversion rates on mobile devices.

Trust signals8/10

Trust is well-established through clinical trial data, third-party testing claims, transparent sourcing messaging ('Traceable science with transparent sourcing'), and multiple trust badges in the footer.

Mobile experience8/10

Mobile layout is clean and responsive with well-organized product cards, readable text, and accessible navigation, though the slow page speed undermines the experience.

Headline6/10

The headline 'Pregnancy' is generic and doesn't match the ad's specific postpartum/lactation positioning, missing an opportunity to reinforce the ad message.

Social proof8/10

Strong social proof throughout: 5-star reviews, 'Best Seller' badges, 'Clinically-Studied' labels, 'FREE GIFT' badges, and detailed clinical trial information in the footer establish credibility.

Message match3/10

Critical mismatch: the ad promotes postpartum/lactation support, but the landing page is a broad pregnancy category page with postpartum products buried below the fold, not prominently featured.

Offer clarity7/10

The offer is clear at the top ('Bump up your essential support from preconception to the third trimester'), but doesn't align with the ad's postpartum/lactation focus, creating confusion about what the page is actually promoting.