Graza
Facebook · Instagram · Audience Network · Image
The ad
🍳🥗🍗Sauté, dip, fry & more… “The Trio” has everything you need for all your cooking adventures!
My favorite olive oil!
Shop nowThe funnel behind it
Offer: What do you use olive oil for??
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page shows strong mobile optimization with a clean, vertical layout and large touch-friendly buttons. The page effectively uses segmentation through the olive oil use-case quiz, which creates personalization and engagement. However, it suffers from critical weaknesses: the page speed is poor (45/100), the headline "You've got a special discount!" doesn't match the ad's product-focused messaging about "The Trio," and there's no visible social proof (reviews, testimonials, or trust badges). The CTA buttons are clear and prominent, but the page lacks trust signals and the offer clarity is muddled by the quiz format rather than leading directly to the product. The disconnect between the ad's enthusiasm about a specific product and the page's generic discount/quiz approach creates friction.
What this funnel does right. Steal these.
- Mobile experience: The page is well-optimized for mobile with full-width buttons, readable text, proper spacing, and a vertical scrolling layout.
- Call to action: The four large, bright lime-green buttons are visually prominent and easy to tap on mobile, though they're quiz options rather than a direct purchase CTA.
Where it's weak
- Social proof: No visible customer reviews, ratings, testimonials, or trust badges appear anywhere on the page.
- Page speed: PageSpeed score of 45 indicates poor performance; the page likely has slow load times and performance issues.
- Trust signals: No visible trust indicators such as customer reviews, ratings, security badges, company credentials, or testimonials are present on the page.
- Headline: The headline 'You've got a special discount!' is generic and doesn't mention 'The Trio' product or olive oil, creating a mismatch with the ad.
- Message match: The ad emphasizes 'The Trio' product with cooking use cases, but the landing page leads with a generic discount offer and quiz instead of the product.
- Offer clarity: The page mentions a 'special discount' but never specifies the discount amount, terms, or what product it applies to until after quiz completion.
Full breakdown
The four large, bright lime-green buttons are visually prominent and easy to tap on mobile, though they're quiz options rather than a direct purchase CTA.
PageSpeed score of 45 indicates poor performance; the page likely has slow load times and performance issues.
No visible trust indicators such as customer reviews, ratings, security badges, company credentials, or testimonials are present on the page.
The page is well-optimized for mobile with full-width buttons, readable text, proper spacing, and a vertical scrolling layout.
The headline 'You've got a special discount!' is generic and doesn't mention 'The Trio' product or olive oil, creating a mismatch with the ad.
No visible customer reviews, ratings, testimonials, or trust badges appear anywhere on the page.
The ad emphasizes 'The Trio' product with cooking use cases, but the landing page leads with a generic discount offer and quiz instead of the product.
The page mentions a 'special discount' but never specifies the discount amount, terms, or what product it applies to until after quiz completion.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.