AG1 by Athletic Greens
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The ad
No matter the decade, AG1 is daily foundational nutrition to keep you supported.
Nutrition Support for Every Life Stage
Learn moreThe funnel behind it
Offer: AG1 is the simple Daily Health Drink designed to support women's foundational health, so you can show up strong, energized, and ready to take on today. And tomorrow.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page excels at social proof (60,000+ verified 5-star reviews prominently displayed) and trust-building (clinical studies, NSF certification, 90-day guarantee, detailed ingredient benefits). The headline "Seize Every Decade" is compelling and aligns well with the ad's life-stage messaging. However, the page suffers from poor mobile optimization (text is cramped, layout doesn't adapt well) and critically slow load times (PageSpeed 41/100 = 4/10). The offer is clear but somewhat buried beneath lifestyle messaging. The CTA "Try AG1 Now" is prominent and action-oriented, though the page includes multiple competing CTAs ("Shop Bundle," "Learn About AGZ") that dilute focus.
What this funnel does right. Steal these.
- Social proof9/10
- Trust signals8/10
- Headline8/10
- Message match8/10
- Offer clarity7/10
Where it's weak
- Page speed4/10
- Mobile experience4/10
Full breakdown
Call to action
6/10Primary CTA is prominent and action-oriented, but multiple competing CTAs dilute conversion focus.
- Primary 'Try AG1 Now' button is bright green, large, and positioned early in the page flow
- CTA uses action verb 'Try' which lowers commitment perception
- Button includes arrow icon suggesting forward motion
- Multiple competing CTAs present: 'Shop Bundle,' 'Learn About AGZ,' 'Get Your AG1' at top, and email signup
- Secondary CTAs are styled similarly to primary, creating confusion about priority
- No clear indication of where the primary CTA leads (product page, checkout, etc.)
Page speed
4/10PageSpeed score of 41/100 indicates significant performance issues that will harm user experience and conversion rates.
- PageSpeed score of 41/100 is well below acceptable thresholds (target is 75+)
- Slow load time will increase bounce rate, particularly on mobile devices
- Multiple high-resolution images and video content likely contributing to poor performance
Trust signals
8/10Strong trust signals throughout: clinical studies, certifications, guarantees, customer testimonials, and detailed ingredient information.
- NSF Certified for Sport® badge and clinical study claims with specific methodologies detailed in footer
- 90-day money back guarantee prominently displayed with checkmark
- Multiple customer testimonials with specific details (names, dates, 'Firefighter & AG1 Drinker Since 2022')
- FDA disclaimer in small text at bottom may raise questions about regulatory status
- Some claims use asterisks for disclaimers, suggesting regulatory caution
Mobile experience
4/10Mobile experience is significantly compromised with cramped text, poor spacing, and layout issues that don't adapt well to smaller screens.
- Primary CTA button appears to be touch-friendly in size
- Navigation menu is accessible via hamburger icon
- Body text is very small and densely packed with minimal line spacing, making reading difficult on mobile
- Hero image takes up excessive vertical space on mobile, pushing content far down the page
- Multi-column layouts (like the 'Replaces Your Daily' section) don't stack properly for mobile viewing
Headline
8/10Strong, memorable headline that directly addresses the ad's life-stage positioning and resonates with the target audience.
- 'Seize Every Decade' is emotionally compelling and speaks to women across life stages
- Headline is large, prominent, and positioned immediately after hero image
- Aligns perfectly with ad messaging about 'every life stage'
- Headline is somewhat abstract and doesn't immediately communicate the product category (supplement/drink)
Social proof
9/10Extensive social proof throughout: 60,000+ verified 5-star reviews at top, multiple customer testimonials with names and dates, and expert credentials.
- 60,000+ verified 5-star reviews with star rating displayed prominently under hero image
- Multiple full customer testimonials with photos, names, and dates (Rachel Brozovich, Khalit G., others)
- Expert credentials and clinical study citations throughout (Magtein®, Ashwagandha, Saffron with specific benefits)
Message match
8/10Page messaging aligns well with ad positioning on foundational nutrition and life-stage support, though page emphasizes women's health more specifically.
- Ad mentions 'every life stage' and page delivers with sections on different life stages and their needs
- Ad's 'foundational nutrition' claim matches page's 'builds foundational health' messaging
- Page reinforces daily routine positioning matching ad's 'daily' language
- Page is heavily women-focused while ad is more gender-neutral, creating slight messaging divergence
- Ad says 'Learn more' but page is a full product pitch rather than educational content
Offer clarity
7/10The core offer is clearly stated but requires reading past lifestyle messaging to understand the product benefit.
- 90-day money back guarantee explicitly listed with checkmark
- Four key benefit claims listed with icons (Energy Support, Gut Health, Clinically Studied, NSF Certified)
- Product described as 'simple Daily Health Drink' with specific target audience (women)
- Multiple product variants mentioned (AG1, AGZ) creating confusion about which product is being sold
- Offer details scattered across multiple sections rather than consolidated
- No pricing information visible on the page
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