Graza
Facebook · Instagram · Audience Network · Video
The ad
Meet Graza: Three olive oils for all your kitchen adventures. 🫒 “Sizzle” Extra Virgin Cooking Oil for every day roasting & toasting 🫒 “Drizzle” Extra Virgin Finishing Oil for dipping & dressing 🫒 “Frizzle” High Heat Cooking Oil for grilling & frying
Get cooking with The Trio!
Shop nowThe funnel behind it
Offer: What do you use olive oil for??
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page shows a quiz-style engagement approach with a clear brand identity (Graza) and uses interactive buttons to segment users by olive oil use case. Strengths include excellent mobile optimization, clean design, and personalization through the quiz format. However, the page suffers from critical weaknesses: the headline "You've got a special discount!" doesn't match the ad's "Get cooking with The Trio" messaging, creating confusion about whether this is a discount offer or a product showcase. The primary CTA buttons are segmentation options rather than purchase CTAs, delaying conversion. The page lacks visible social proof (reviews, testimonials, trust badges), and the poor PageSpeed score (38) will significantly impact mobile conversions. The offer clarity is muddled—it's unclear what discount is being offered or what "The Trio" product bundle includes until users interact further.
What this funnel does right. Steal these.
- Mobile experience: The layout is clean, vertical-scrolling friendly, with large touch-friendly buttons appropriately spaced for mobile interaction.
Where it's weak
- Page speed: PageSpeed score of 38 is critically poor and will cause significant bounce rates and conversion loss on mobile devices.
- Social proof: No visible customer reviews, testimonials, ratings, trust badges, or social proof elements appear anywhere on the page.
- Message match: The ad promotes 'The Trio' product bundle with specific oil types, but the landing page leads with a discount quiz rather than showcasing the product.
- Trust signals: No visible trust signals such as customer reviews, company credentials, guarantees, or security badges are present on the page.
- Headline: The headline 'You've got a special discount!' doesn't align with the ad's 'Get cooking with The Trio' messaging, creating expectation mismatch.
- Call to action: The primary interactive elements are quiz option buttons rather than a clear purchase CTA, which delays conversion intent.
- Offer clarity: The page mentions a 'special discount' but never specifies the discount amount, terms, or what product bundle is being offered.
Full breakdown
The primary interactive elements are quiz option buttons rather than a clear purchase CTA, which delays conversion intent.
PageSpeed score of 38 is critically poor and will cause significant bounce rates and conversion loss on mobile devices.
No visible trust signals such as customer reviews, company credentials, guarantees, or security badges are present on the page.
The layout is clean, vertical-scrolling friendly, with large touch-friendly buttons appropriately spaced for mobile interaction.
The headline 'You've got a special discount!' doesn't align with the ad's 'Get cooking with The Trio' messaging, creating expectation mismatch.
No visible customer reviews, testimonials, ratings, trust badges, or social proof elements appear anywhere on the page.
The ad promotes 'The Trio' product bundle with specific oil types, but the landing page leads with a discount quiz rather than showcasing the product.
The page mentions a 'special discount' but never specifies the discount amount, terms, or what product bundle is being offered.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.