Graza
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The ad
Save $3 on Graza olive oil at HEB! 🫒 “Sizzle” for roasting & toasting 🫒 “Frizzle” for grilling & frying 🫒 “Drizzle” for dipping & dressing
Limited Time Only
Shop nowThe funnel behind it
Offer: Save $3 on Graza olive oil at HEB
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page has significant issues that undermine conversion potential. While the page is mobile-optimized and the headline clearly communicates a discount offer, it fails in critical areas: the primary CTA is confusing (asking users to select olive oil uses rather than directing them to purchase), there's no visible social proof or trust signals, and the page appears to be a store locator rather than a direct sales page—creating a major disconnect from the ad's promise of "Shop now" for a $3 discount at HEB. The PageSpeed score of 5 is critically poor. The page does match the ad's message about olive oil uses, but the execution is fundamentally misaligned with conversion goals.
What this funnel does right. Steal these.
- Mobile experience: The page is well-formatted for mobile with full-width buttons and readable text, though the layout is primarily vertical scrolling.
- Offer clarity: The discount offer is mentioned in the ad but not prominently displayed on the landing page itself, creating confusion about what exactly is being offered.
Where it's weak
- Page speed: PageSpeed score of 5 is critically poor and will cause significant user abandonment and SEO penalties.
- Social proof: No customer testimonials, reviews, ratings, or trust badges are visible anywhere on the page.
- Call to action: The primary CTAs are confusing buttons asking users to select olive oil uses rather than directing them to shop or claim the discount at HEB.
- Trust signals: No visible trust signals, security badges, company information, or credibility markers are present on the page.
- Message match: The page mentions olive oil uses (Sizzle, Frizzle, Drizzle) matching the ad, but it's a store locator page rather than a shopping/discount redemption page, creating a major disconnect.
Full breakdown
The primary CTAs are confusing buttons asking users to select olive oil uses rather than directing them to shop or claim the discount at HEB.
PageSpeed score of 5 is critically poor and will cause significant user abandonment and SEO penalties.
No visible trust signals, security badges, company information, or credibility markers are present on the page.
The page is well-formatted for mobile with full-width buttons and readable text, though the layout is primarily vertical scrolling.
The headline 'You've got a special discount!' is generic and doesn't specify the $3 savings or HEB location mentioned in the ad.
No customer testimonials, reviews, ratings, or trust badges are visible anywhere on the page.
The page mentions olive oil uses (Sizzle, Frizzle, Drizzle) matching the ad, but it's a store locator page rather than a shopping/discount redemption page, creating a major disconnect.
The discount offer is mentioned in the ad but not prominently displayed on the landing page itself, creating confusion about what exactly is being offered.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.